The legends themselves at Vegemite show us how this hashtag is meant to be done.
Sydney cookie store Bondi Bikkies knows what the people want.
Surf and skate company Boarderline used this hashtag to get people to recycle their old wetsuits.
NZ brand 2degrees Mobile used Twitter to let customers know about some #fairdinkum Aussie deals.
Clothing and swimwear brand Zimmermann captured the perfect Bondi moment.