Don't be alarmed this October if you notice ladies laying their boobs on things.
They're just "Mamming."
"Mamming" is the "act of laying your (clothed) boobs on a flat surface."
Odds are, any women you see doing this are participating in the #Mamming project, which hopes to inspire women to take action with early detection — specifically mammograms.
The #Mamming project comes from the passionate minds of Michelle Lamont and Michele Jaret. Lamont, a breast cancer survivor at 25-years-old, knows first hand how important early screening can be.
In the project's launch video, actress Erin Daniels shows you how it's done:
Such form is to be expected from a pro like her.
But it's important to remember that anyone can mam and everyone should mam.
The campaign hopes to take away the awkwardness associated with getting a mammogram.
And ladies all over have already answered the call:
Mam while talking at work.
Teach your dog to mam.
Even the men can mam! Bravo, gents.
And if at first you don't succeed...
... Just keep trying.
Happy Mamming!
