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The Conservatives Have Launched A Website To Tell Voters How The Coalition Has Improved Their Area

Put in your postcode and email address and get info about how the Tories have been great in government. And you're probably also signing up for email from the party.

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The Conservative party has launched a website to target voters based on their location.

Users are asked to sign in via Facebook or use their email address and postcode to access the website.
Via conservatives.com

Users are asked to sign in via Facebook or use their email address and postcode to access the website.

Once you enter your details, you're given information based on your area.

Conservatives

The information tells you about increases in the number of jobs and businesses in the area since the coalition came to power.

Although in the case of apprenticeships, you just get told how many have been created since 2010.
Conservatives

Although in the case of apprenticeships, you just get told how many have been created since 2010.

Then you're asked questions about your salary, fuel consumption, and whether or not you'd like to own a home.

Conservatives

And you instantly find out how much you're saving due to cuts in income tax, savings in petrol, and the ways in which the coalition is – it claims – making it easier to buy a first home.

Conservatives

You're also given some spin by the party as to why it's better than Labour.

Although it's not clear, collecting data is one of the key aims of the website.

That's why there's a long paragraph about your data when you sign in. If you log in via Facebook, you automatically hand over your email address and postcode, but many users will do so without realising this is the case.Once the party has a user's email address, it can – and most probably will – add users to its mailing list.And it's unlikely the Conservatives will use the postcode just for the website; users are likely to start receiving targeted emails, perhaps from the candidate in their constituency or about issues that polling show to be the most important in the area.
Conservatives / Via conservatives.com

That's why there's a long paragraph about your data when you sign in. If you log in via Facebook, you automatically hand over your email address and postcode, but many users will do so without realising this is the case.

Once the party has a user's email address, it can – and most probably will – add users to its mailing list.

And it's unlikely the Conservatives will use the postcode just for the website; users are likely to start receiving targeted emails, perhaps from the candidate in their constituency or about issues that polling show to be the most important in the area.

And it won't be long before you'll get an email from George Osborne asking you to donate to the party.

Conservatives

Siraj Datoo is a political reporter for BuzzFeed News and is based in London.

Contact Siraj Datoo at siraj.datoo@buzzfeed.com.

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