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People Are Getting Tattoos To Mark The EU Referendum


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Saatchi & Saatchi was tasked by pro-EU campaign group We Are Europe to find a way to engage young people and they thought offering tattoos could make a meaningful point about the gravity of the decision voters face on Thursday.

Their message was clear, as staff shouted at passers-by: "Free Brexit tattoo! We're highlighting the permanence of the decision tomorrow."

A woman pushing a pram stopped and discussed the various designs. "I like this one the most," a staff member said, recommending a design of a naked Boris Johnson on a bed of roses, his genitals covered by a sign reading "Forever".

Pointing to his lower back, he said: "I'd get it right here. The perfect tramp stamp."


Although the aim of the PR stunt was to send a political message, some people actually decided to get a tattoo. / Via Siraj Datoo / BuzzFeed News

Tom refused to give his surname because he was afraid of losing his job. Although he'll vote for Britain to stay in the EU, he said he has been unimpressed with both campaigns.

"I can't believe the Leave campaign, there's made so many blatant factual inaccuracies," he said. "Remain have done too much scaremongering."

When asked about the irony of getting a tattoo when the stunt was meant to put people off making impulsive decisions, he said: "I've got a few tattoos already. I know what it takes to get a tattoo. I like it, I like having the art on my body.

"But I know what it takes. Whereas if you're voting Leave, it's the same but it would be like getting my first tattoo."

"I just think we need to get back to being Britain again and don't need [to be] conducted by a country miles and miles away," Wilmerson added.

Siraj Datoo is a political reporter for BuzzFeed News and is based in London.

Contact Siraj Datoo at

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