BRIDGING THE GAP BETWEEN STUDENT EXPECTATIONS AND UNIVERSITY OFFERINGS
Emerging markets survey reveals a significant mismatch in expectations between students and universities
London, January , th 2018 -Original research by Magnify Ventures investigates students’ expectations regarding their key motivations for going to university.
In order to explore students’ educational needs and motivations Magnify Ventures commissioned research led by IPSOS, the global market and opinion research specialist, interviewing 5,600 students in emerging markets, including Egypt, Nigeria, Philippines, India, China and Pakistan. In addition, 120 faculty members and 30 HR Managers of large companies were also interviewed.
When asked for their main motivations behind going to university, 9 in 10 students (91%) responded it was to secure a job and they believed it was a stepping stone to professional success. However, when asked whether the primary objective of universities was to prepare students for the job market, only one third (33%) of faculty members were in agreement.
To complete the whole picture and understand employers’ perspectives, HR professionals of large companies were also asked about their training budgets. Nearly 9 in 10 (87%) said their company had to invest more in training fresh graduates than five years ago, showing that the gap between what employers are looking for and what students can offer post university graduation is widening.
The results not only show that students hold expectations are largely unmet but more importantly there is a huge gap between students’ expectations, university offering and companies’ recruitment needs. A degree is no longer an automatic launchpad into interesting and well-paid work. When asked to state their top considerations when choosing a university, students in the Philippines said the length of study was an important factor because they wanted to graduate from college soonest. The top three considerations also show that students are getting increasingly keen on supplementing undergraduate university degrees with work experience or additional education.
“Busy working professionals, and even Overseas Filipino Workers largely drive demand for online higher education in the Philippines. At least 70% of online university students pursuing post-graduate degrees are working full-time.” Commented Christine Dugay, Senior Consultant at IPSOS.
Notes to editors
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About the survey
The survey interviewed a total of 5,600 students, 120 faculty members and 30 HR managers of large companies, and was conducted by Ipsos on behalf of Magnify Ventures between September and December 2017.
About Magnify Ventures
Magnify Ventures @magnifyventures is a hybrid technology firm. We combine operating technology startups with an angel fund, both designed to run, build and invest in disruptive businesses - while making the world a better place in the process. Our sector of focus is online education. We’re entrepreneurs, innovators, and business people who have built and operated successful organizations—not financial analysts or venture capitalists looking for the next big idea. Magnify Ventures does not intend to find cures to the world's diseases or to foster world peace, rather our intent is to invest in highly promising and innovative ideas which have the ability to positively impact our world one step at a time.