Queerbaiting is not new. In 2011, James Franco tantalized the media when speculation about his sexuality arose from his tendency to take gay roles. Franco explained that he was interested in the "anti-normative lifestyles" of the characters, punctuating his response with "maybe I'm just gay."
By 2015, Franco had created an entire gay persona that he then placed into dialogue with his straight self. In the FourTwoNine magazine "interview," Straight James clarifies, "I’m gay in my art. Or, I should say, queer in my art."
This is a bullseye case of appropriation: Franco openly lays claim to gay cultures and histories without having to face their embedded threats. He even makes a clumsy attempt to scurry under the distinction of "queer," perhaps banking on a murky aesthetic boundary to keep fans guessing.
Let's say, for the sake for argument, that Franco's gay persona is valid. Did Gay James Franco donate money or blood after the Pulse nightclub shooting? Does Gay James support relief efforts for the gay people in Chechnya? And even if he does, how do we know that Gay James' actions aren't merely a ploy to bolster his artistic credibility?
To borrow a phrase from art critic Jerry Saltz, where is the "radical vulnerability" to these actors' claims?
For Garfield and Franco to call themselves gay while separating themselves from the act of intercourse, is to dishonor the gay people who faced political, violent, and fatal punishment for precisely that physical act. There are still countries in which violence comes swiftly to people brave enough to express gay physical affection.
Look. At the end of the day, the sexual identities of James Franco and Andrew Garfield are truly and deeply none of my business. And nobody enjoys being the privilege police; it's wearying work to be, as my stepdad calls it, the "shrill voice in the room."
However, it's just as wearying to have your identity culture commodified as thoughtlessly as an Urban Outfitters gift-bin item.
If the National Theatre is going to call Angels in America "the most important play to come out of the twentieth century," then there is no excuse for Garfield to be glib about his language, particularly when it directly affects a community whose members actually died for him to have this role.