Here’s How Cornell Scientist Brian Wansink Turned Shoddy Data Into Viral Studies About How We Eat
Brian Wansink won fame, funding, and influence for his science-backed advice on healthy eating. Now, emails show how the Cornell professor and his colleagues have hacked and massaged low-quality data into headline-friendly studies to “go virally big time.”
This Controversial Ivy League Scientist Left His Kickstarter Donors High And Dry
Cornell University food scientist Brian Wansink, who’s embroiled in research misconduct allegations, now has another problem: Kickstarter donors who say they never got what they were promised. Wansink apologized to them after an inquiry from BuzzFeed News.
Emails Show How An Ivy League Prof Tried To Do Damage Control For His Bogus Food Science
Brian Wansink of Cornell University publishes headline-friendly studies about food psychology and oversees a $22 million federally funded program that uses his research to promote “smarter lunchrooms” in nearly 30,000 schools. Emails obtained by BuzzFeed News show how he scrambled to spin allegations that dozens of his studies are all just bologna.