Thrive Global ranked him “One of the Top Wellness Entrepreneurs in 2019” The Wall Street Journal Market Watch calls him “The King of Juice,” he is the Founder and CEO of Pure Green Franchise, Ross Franklin.
In 2014, Franklin founded Pure Green, a juice bar company that features superfood smoothies, acai bowls, pitaya bowls and cold pressed juice. Pure Green was an instant hit and the company grew to seven retail locations in Manhattan, a national wholesale business that is separate from the retail stores and is now one of the fastest growing juice bar franchises in America.
His pure passion to inspire healthier communities drove Franklin to make a shift in his career from building high-end fitness centers to starting one of the fastest growing juice bars in the country, Pure Green Franchise.
Franklin has said his vision for Pure Green is: “To inspire healthier communities by connecting people with performance driven superfoods. Making an impact on people’s health is not an extension of our business, it is our business and it drives everything that we do, from how we source ingredients to who we hire and how we build relationships with our local communities.”
Pure Green’s menu is based on the philosophy that all products should taste delicious and be a nutritional powerhouse. The menu offering includes handcrafted and made-to-order superfood smoothies, acai and pitaya bowls, organic steel-cut oatmeal and cold pressed juice and shots. Pure Green uses the highest quality ingredients for all products with superfoods sourced from all over the world.
Staying true to the mission of inspiring healthier communities, Pure Green partnered with start-up Beam, an app that lets Pure Green customers donate part of their purchase to the customer’s choice of four charities that have been pre-selected by Pure Green. Pure Green customers who use the Beam app can choose to donate a percentage of their purchase to the following 4 non-profits.
Pure Green shifted from corporately owned locations in New York City to offering franchise opportunities across the United States. With the goal of having 50 franchise locations signed by the end of 2020, Pure Green
is actively pursuing franchisees who are enthusiastic about and health and wellness.
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