About an year ago, Snapchat introduced custom geofilters to it’s users. A geofilter is like any other Snapchat filter i.e. a design you can put on any photo or a video you take using Snapchat. The key reason to use Snapchat geofilters is to add uniqueness and distinctiveness to your clicks. These geo filters are ideal for marketing and promoting musical festivals, events and concerts as well as for celebrations such as birthdays, weddings and anniversaries.
As of now, any Snapchat user can design and upload a custom filter at any area they want. With the Snapchat Geofilters, you can also accomplish myriad marketing goals such as running a special event or celebrating the opening of a new endeavour. However, geofilters are different in the sense that they will only become available when you are at a specific location. In order to find the available filters available in your area, all you have to do is simply click a picture or record a video and then swipe across your phone screen.
You can design your own custom snapchat geofilter for your business, provided you have a sound knowledge of Adobe Photoshop or Adobe Illustrator. If you are looking to create a geofilter to promote your business or brand, your geofilter must include a business name, logo and the necessary promotional information. However you cannot use photographs of people, website urls, twitter handles, email ids, any content related to drugs phone numbers, emails, drug-related content, or any matter or content which you do not own or have the authorization to put to use. Also, it is imperative to know that the area for these custom geofilters must be between 20,000 and 5 million square feet and cannot remain active for more than 30 days. Once your customized Snapchat filter is active, you can view it’s performance i.e. the views and uses in the ‘metrics’ tab of your Snapchat account.
For a custom snapchat geofilter, you need to create a PNG File which is 1920 px tall and 1080 px wide which is under 300 kb in size and has a transparent background. However, it can be really difficult to create an impressive geofilter which your customers and guests will love and want to use. This is because creating effective geofilters is typically the work of professional graphic designers with smart technical skills. You could therefore seek assistance from websites who can create stunning professional custom snapchat geofilters for your individual business needs. Such websites usually have a stunning amount of geofilters archived and listed. These filters are super fun to browse around and usually give you a good insight into the type of work they do.
Snapchat custom geofilters have potential for huge businesses especially for small and medium scaled businesses in order to drive customer engagement and generate more sales. This is an interesting and cost effective marketing strategy which could reach thousands of snapchat users in and around your location in an interesting way.