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Dunkin' Donuts Is Changing Its Name And People Are Flipping Out

I guess America can still run on Dunkin'?

Today in "Let me check if Mercury is in retrograde because this shit is crazy" news: fast food chain Dunkin' Donuts is officially dropping the "Donuts" from its name, and is rebranding as just "Dunkin.'"

That's right, if you want to get your coffee and donut fix, you'll be heading to DUNKIN' now.

It’s official: We’re going by Dunkin’ now. 🤗 After 68 years of America running on Dunkin’, we're moving to a first-name basis. 🧡 Excited to be #BFFstatus with you all 👯☕️🍩 #firstnamebasis #besties https://t.co/hmzd2Bamlm

According to NBC News, donuts will still be on the menu, and the chain will still retain its iconic pink and orange color scheme. The name change officially takes effect in January.

Naturally, people had some thoughts about the name change that they couldn't keep to themselves.

Some cracked jokes about the name change...

Please, Mr. Donuts is my father. Call me Dunkin'. https://t.co/zzcAZpYXsn

...while others offered alternatives.

dunkin burgers it is just a suggestion https://t.co/0jvb9MN491

But some people thought the switch is a little ridiculous, and doesn't make sense.

@CNBC Let's try this with other chains : _______King _______Bell ———Hut ———Queen See? Doesn't make sense

Also...this. Dark, but I laughed.

Dunkin Donuts is shortening it’s name to Dunkin because most people go there to get coffee or to tell my brother and I they’re leaving our mom.

And finally, a LOT of people had this very serious question.

@CNBC Then what is the thing we are Dunkin'?

LIKE, IS DUNKIN' ANSWER THIS ANYTIME SOON?

@CNBC So what they be Dunkin' then?

Anyway, I kind of like the name change, but I won't be able to sleep tonight because I can't figure out what Dunkin' wants us to be dunkin'. Thank you for coming to my TED Talk.