LOGO MAKER: TIPS AND QUESTIONS TO ASK

TYPES OF LOGOS There are three types of logos: 1. Illustrative: the logo contains an image that clearly refers to your activity 2. Graphic: the logo contains an image, an abstract symbol of your activity 3. Typographic: The name of your company with a typography studied, without image

ELEMENTS OF A LOGO

Form: Your company logo must be identifiable at a glance. The contour of its shape must be (ideally) unique, which makes it identifiable in a fraction of a second.

Presence: Your business logo must be designed to occupy a significant space. Each line, each point, each letter must participate in the message and help identify your logo.

Impact: A good logo design will ensure maximum impact without frills. The best logos retain their strength even in the presence of other strong images.

Tip 1: Limit the number of colors

Tip 2: Avoid "special effects" kind 3D layout of text

Contrast: A color contrast used wisely contributes to a better and faster identification of the shape of your company logo.

Colors: The use of colors is both simple and complex. Simple because it is an easy way to attract attention and complex because their meaning is interpreted differently depending on cultural factors. It is important to know the different meanings and values attributed to each color used in the logo creation.

Example: A graphic design agency in Brussels will be able to use the yellow and blue colors of the iris, the emblem of the Brussels Region, to evoke a link with the Region. These same colors are used by the Swedish firm IKEA to evoke the colors of the Swedish flag. Same colors, different meanings according to cultural factors!

Tagline: a phrase or a short phrase placed directly under or next to the logo. The function of a tagline is to quickly identify the company. It can be a title, slogan, or brand currency that summarizes its mission.

Examples: NIKE: Just do it. ESSO: a tiger in your engine. SEB: That's good.

Consistency:

Creating a logo is one thing. Well using it is another. Your logo must be used within a defined framework, regardless of its support: business cards, email, signs, car bumper stickers, clothing, presentation material, etc. And this by creating a "graphic chart" that will define the conditions of use of your logo.

THE QUALITIES OF A LOGO

Simplicity: the simpler the logo, the easier it will be to identify at a glance. Too much detail and complexity drown the essence of his image.

Proportions: ideally, a logo should have balanced proportions in length as well as in height, so that it can be used easily on any support format, from the business card to the giant panel. A disproportionate logo will be more difficult to read when it is reduced or enlarged.

Palette of colors: it is no coincidence that 80% of the most internationally recognized logos have only one or two colors. Keep your logo sober in color and make sure to give them meaning.

Typography: a logo in an elaborate typography may seem chic, but what is the point if people can not read it? The best choice here will be an original typo but that must remain easily readable. Two thirds of the logos are created with a sans serif typeface like Helvetica or Arial, the last third uses a font like New Times Roman or Garamond.

FIVE QUESTIONS TO ASK BEFORE STARTING A LOGO STUDY

1. What is the state of mind of the company: Serious, facetious, ultra-professional? This will be reflected in the logo.

2. What colors do you have in mind? Direct the search directly to save time.

3. Where will the logo be placed? Letterhead, business cards, television, other? This must be taken into account when designing the logo.

4. What is the purpose of the logo? Knowing the goal helps to better shape the tool.

5. Illustration, Abstraction or Typography? Direct the search directly to save time

You asked yourself the basic questions about your tastes, choices and motivations? You can now contact a graphic studio that will support creative research related to your vision.

Your logo represents your project, your company, your investment. Take the trouble to have it realized by a professional!