I guess when Pokémon rebranded Pokémon Masters, they kind of forgot that we all have our minds in the gutter! To celebrate its first anniversary, the company changed the mobile game name to "Pokémon Masters EX", and used the hashtag #PokemonMastersEX. The use of CamelCase was smart, but unfortunately many still parsed (whether deliberately or not is up for debate!) the hashtag as "Pokémon Master Sex."
American video game developer Brianna Wu said at the time, "I log onto Twitter, I see what's trending, and I see Pokemon Master Sex... Then I see the official icon next to it, meaning that they paid for it. I'm like, 'What the hell is going on?'" Willful manipulation for hilarious gain, Brianna.