Toblerone Has Changed Its Design And People Have Lost Their Damn Minds

    No big deal, guys, it's a chocolate bar.

    So Toblerone has changed its design from this:

    Toblerone / Via Facebook: Toblerone

    To this:

    Screengrab, Lee Yarker / Via

    And reaction to the new look has not exactly been calm.

    James Vincent / Via Twitter: @jjvincent

    The company made the announcement on its Facebook page on 15 October.

    Mondelez International, the US-based company that recently acquired Toblerone, said the weight of the 400g and 170g bars would be reduced to 360g and 150g respectively to cut costs.

    A spokesperson told BuzzFeed News the delay between the announcement and the reaction was because of the time it took for the new-look chocolate bar to appear on shop shelves.

    The spokesperson denied the change had anything to do with Brexit.

    But, in a statement, they added that "unfortunately we are experiencing higher costs for numerous ingredients" and in order to keep the product on the shelves the company has "had to reduce the weight" of the bars.

    The new 150g bar is sold only in the UK, the spokesperson confirmed.

    Toblerone's statement has not prevented people from making the usual jokes.

    Calum Peterson / Via Twitter: @cal_peterson
    Deano Boroczky / Via Twitter: @DeanomusicUK
    Alex Hern / Via Twitter: @alexhern
    George Smiley / Via Twitter: @364690
    Freya Clarke / Via Twitter: @FreyaBethClarke
    John Prescott / Via Twitter: @johnprescott
    Mike Holden / Via Twitter: @MikeHolden42

    Basically, people are pissed off. And upset.

    Claire Stokes / Via Twitter: @MaudieStokes43
    NAMRU / Via Twitter: @Namru
    Ian Dunt / Via Twitter: @IanDunt
    Zee Mitha / Via Twitter: @ZeeZooMeeMoo1

    And although there were other things happening in the world, Britons demonstrated their priorities.

    Sharon Brookshaw / Via Twitter: @SharonBrookshaw
    13ILLING / Via Twitter: @13ILLING

    Rose Troup Buchanan is a reporter for BuzzFeed News and is based in London.

    Contact Rose Troup Buchanan at

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