How To Use Colors To Increase Your Conversion Rate

Color is 85% of the reason you purchased a specific product.” – Neil Patel

1.

2. Web Design Business

3.

Understanding human psychology is not easy. Whether it is about relations or behavior. It cannot be overlooked. it is one most important thing we tend to avoid. We, at Web Design City, Sydney, Australia understand the frame of mind of the audience and do the assigned work accordingly. Our motive is to drive the traffic.

Over 80% of the product analysis is related to color. Colors highly influence our attitude and emotions. In Neuro marketing “if a good color sells, the right color sells better”. The color can be apt for a button or a product or background. The jist is “it should be appealing and attractive”. This psychology many a times is thought to be irrelevant in marketing. But, it does make a difference.

But understanding the psychology does not mean that we manipulate or swindle the customers and provide what is not in demand or in need.

Website design and its color contrast thus, play a pivotal role in seeking traffic and generating the demand online. Web designing can only be done when you understand the audience, their choices, market trend. So, it is imperative to use right color to make the product successful.

Color is the most tricky and difficult aspect in website designing to make a decision for.

Even the info graphics play an important role in driving the traffic and conversion rate as colors tend to influence our mind, attitude and emotions.

Web Design city, understand the need of the hour and create web designs in the most suitable manner for the business and incorporate the human psychology in designing the landing pages and get the conversions. Color is one of the tools to understand the subconscious human mind as most of the decisions human take is at subconscious level. With expert team Web Design city gets you the best website design in Sydney, Australia for your business.

Every color has different impact on human brain:

•Blue is for: trust and honest

•Red is for: excitement and boldness

•Orange is for: as “fun” color

•Green is for: reassurance, calm, peaceful

•Purple is for: curative, protective, wise

•Yellow is for: luxury, royal, dignity

•Grey is for: neutral, calm, stable

•Black is for: sophistication, power, formality

•White is for: freshness, coolness, hope

•Pink: romance, beauty, love

Tips for selecting the color of the website:

•The Von Restorff Effect has shown that contrast do play an important role in driving the conversions. Therefore, choose a color for the website which is in high contrast with the product or button.

•Use color which has not been used anywhere on the website. This make the audience feel new every time they land on other page and keep the excitement continued.

•It is best to use primary colors for CTA (call to action) as a research has shown that red, green, orange and yellow get the conversion to its best but should keep one thing while using these colors. These primary colors should not be use prominently on the website, elsewhere.

•Before choosing the color for the website design give a thought about the product or services you are going to provide. It should showcase the ethos of business.

•It should be in sync with human nature as well as the demand. Keep in mind the expectation of the customer.

• Do not try to be innovative. It is good, but when your customer is at stake it is not. Try to follow the basic ethics.

•Be selective and make combination for achromatic and chromatic colors.

Benefits of careful color selection

•Transparency of thoughts: Thoughts clarity shows what the organization intend to do. This will increase the credibility of the website.

•Leaving the imprint: this is very difficult to earn but if earned it will create a difference. Try to make careful use of color scheme and attract the audience which will going to be the conversions later. First impression is a must.

•Human nature: it is difficult to know but try to persuade them by understanding the demands and market trend.

Website designing is something where you need to know allot about human psyche as well as the market demand. Which color suits best with the product on the web along with market trend is pertinent for a business to get conversions. Getting traffic is important but conversion of the particulars is imperative too. Web Design in Sydney, Australia understand all the concepts and understands the demand of the audience and dedicatedly work on all the projects to drive the traffic and getting the conversions.