Because the government wants us all to know how ~agile~ and ~innovative~ and ~disruptive~ it is, it's spending $28,000,000 publicising it's new ~ideas boom.~
The Ideas Boom is the brainchild of prime minister Malcolm Turnbull and Innovation minister Christopher Pyne. It's designed to encourage an "innovation culture" in Australian businesses.
"It will be designed to help change the culture around innovation and science in our businesses, engage young people to help inspire the entrepreneurs of the future and any provide the key information to any Australian wanting to take a risk on a new business venture," Mr Pyne told Fairfax earlier this year.
The campaign includes TV and digital ads, outdoor advertising, community engagement and a hashtag. As with all good hashtags, people quickly started taking the piss.