Way back in the pilot we were introduced to this photo after Dolores' father found it on their farm.
It caused Peter Abernathy to, more or less, lose his mind – perhaps understandably so. Resulting in him being decommissioned by the park.
Then came Episode 9, and it was confirmed to us that the woman in the photo was, in fact, Logan's sister, Juliet. Who also happened to be William's fiancé.
We know now that William did indeed go on to marry her. They had a daughter. And stayed together until she died, not long before the events of the show take place.
Way back in October, just three days after the season premiered, an eagle-eyed fan made this incredible find.
Yep. The photo of "Juliet" is actually just a Getty stock image entitled: "Cab passing woman in Times Square at night."
Remember this shot from Episode 9? In it we see Dolores having some major flashbacks – the appearance of young-Ford confirms we're in the past. But whose name is that on the door?
Arnold Weber. Up until this moment we didn't know for certain that this was Arnold's surname.
Even though some people, somehow, had worked it out weeks ago. How? Because it's an anagram of "Bernard Lowe".
So why does that matter? Well, let's take another look at the name of the photographer who's credited on Getty.
In each case the photo on the left is one of Von Weber's, whilst the shot on the right is from the show.
So what about the girl in the photo? The above tweet rightly points out that it's former America's Next Top Model contestant, Claire Unabia.