Beck Hansen, the genre-hopping, permanently youthful, singer-songwriter and alternative music icon, had a major career milestone when his 12th album Morning Phase won Album of the Year at the 2015 Grammy Awards.
But, it turns out, a lot of people today don't actually know who Beck is.
Guess they've never sung the classic '90s slacker anthem "Loser" at karaoke.
Or wept silently while listening to 2002's "Lost Cause" in headphones.
They definitely didn't catch his underrated 2008 collaboration with Danger Mouse.