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6 Baby Bands Explain Why SXSW Still Matters

A mind-boggling 2,200 artists from around the world flock to Austin every year to vie for the attention of fans and influencers at the South By Southwest music and media conference. We asked a few of them why they joined the herd.

Shamir

Natalie Prass

Meg Mac

Fetty Wap

JUCE

Courtney Barnett