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The Biggest Plus-Size Model To Get A Major Contract Created The #EffYourBeautyStandards Movement

Model Tess Holliday wants to prove that every body is beautiful.

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Meet Tess Holliday, a size 22 model who is the first of her size and height to be signed to a major agency.

At 5-foot-5, Holliday, real name Tess Munster, doesn't fit into the mold of traditional plus-size models, who might typically be a few inches taller and be between sizes 8 and 16.

"I think we're the only agency with a model of her size. She is by far the largest model I have in the [Curves] division," said Anna Shillinglaw, the owner and director of MiLk Model Management, the agency that signed Holliday after seeing her on Instagram, to the Daily News.

After traveling to Atlanta for a casting session as a teen, Holliday was told she was too short and too heavyset to ever succeed as a model.

Holliday, who works out with a trainer four days a week, said that people try particularly hard to bring her down because of her body type.

"Everybody deserves to be happy, but for some reason the fact that I happen to be plus-size and happy seems to bother people," she said. "It's odd really."

Relentless bullying as a child forced Holliday, who was born in Mississippi, to leave school at 17. Today, she told the Huffington Post she still receives up to hundreds of negative comments a day.

"I understand not everyone understands what I'm about. But to me it's such a simple concept. It's all about loving your body regardless of your size and chasing your dreams," she said.

instagram.com

"Spending my entire vacation in a bikini✔️ Not giving a fuck ✔️ #effyourbeautystandards"

The 29-year-old, who was named one of the top plus-size models in the world by Vogue Italia and Refinery 29, started the movement #EffYourBeautyStandards to encourage other women to celebrate their bodies, no matter their shape.

I'm wearing leggings with a wild pattern today because someone told me they'd make big legs look even bigger. #effyourbeautystandards

J.@OttilieBearFollow

I'm wearing leggings with a wild pattern today because someone told me they'd make big legs look even bigger. #effyourbeautystandards

11:58 AM - 26 Jan 15ReplyRetweetFavorite

i love everyone's bodies, period. #effyourbeautystandards

s.a.m@BeautyBySameeraFollow

i love everyone's bodies, period. #effyourbeautystandards

12:50 AM - 26 Jan 15ReplyRetweetFavorite

And thanks in part to her insistence that every body is a beautiful body, #EffYourBeautyStandards has taken off online.

instagram.com

"Pretty for a big girl... Nah, I'm just pretty. #effyourbeautystandards"

@TessMunster inspires me to love my self and the skin I'm in. Thank you 😍#bodypositivity #effyourbeautystandards

Ashley Chyahne@Ashley_ChyahneFollow

@TessMunster inspires me to love my self and the skin I'm in. Thank you #bodypositivity #effyourbeautystandards

4:44 AM - 14 Jan 15ReplyRetweetFavorite

instagram.com

"So thick that everyone else in the room is so uncomfortable. #me #plussize #effyourbeautystandards"

I absolutely love this photo. I am beautiful and I ain't gonna let no one bring me down #effyourbeautystandards 💕

The Tiger Chick@TigerChick_Follow

I absolutely love this photo. I am beautiful and I ain't gonna let no one bring me down #effyourbeautystandards

1:46 PM - 26 Jan 15ReplyRetweetFavorite

Diggin mah face today. ;) #Effyourbeautystandards

Samantha Hutton@slow_invadersFollow

Diggin mah face today. ;)
#Effyourbeautystandards

11:37 PM - 17 Jan 15ReplyRetweetFavorite

"Your body is the house you grew up in, how dare you try to burn it to the ground." #effyourbeautystandards

Felisha@felishacarolleFollow

"Your body is the house you grew up in, how dare you try to burn it to the ground." #effyourbeautystandards

9:48 PM - 17 Jan 15ReplyRetweetFavorite

#effyourbeautystandards #effsocietysbeautystandards

FidelinaRoman@FidelinaBella08Follow

#effyourbeautystandards #effsocietysbeautystandards

12:04 PM - 17 Jan 15ReplyRetweetFavorite

Despite her success and inspiring hordes of women, Holliday said she's still amazed by everything she's accomplished.

"It doesn't feel like it's me. Every time I have a big thing happen in my career, it's an out of body experience," she said. "I'm always still that 13-year-old girl in Mississippi who people told I wasn't good enough. I never could have imagined that I could be here."

But the blogger and body-positive activist wants women to love themselves no matter what, telling them:

Surround yourself with positive, like-minded people who support you. It's crucial to your happiness and well-being. Never compare yourself to others and celebrate what makes you, YOU.

instagram.com

"Does it bother you that a fat body like mine exists in the world? That this body makes me money, brings my partner (& myself) joy & for some of you, is your "worst case scenario"? Heaven forbid. Fuck what you've heard about me. I'm not going anywhere💪 #tessmunster #tessholliday #effyourbeautystandards"