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The Negroni Is The Most Important Cocktail

Equal parts Campari, gin, vermouth, and perfection.

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Drunkards of distinction have been enjoying the Negroni for almost a century.

According to this New York Times article from 2002 (back when it was still "a relative stranger on these shores"), the Negroni was invented in Italy 1919 "when a wealthy Florentine named Count Camillo Negroni suggested to Fosco Scarselli, the bartender at the Hotel Baglioni in Florence, that he add gin to his Americano."


And if you get bored with the original (what's wrong with you?), you can always try one of many variations.

Such as...

The Negroni Sbagliato: Swap vermouth for Prosecco.

The Boulevardier: Swap gin for bourbon.

The Negroski: Swap gin for vodka.

The Kingston Negroni: Swap gin for Jamaican rum (also called a Man About Town)