We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Cosrx snail mucin essence soothes dehydrated skin and reduces dullness. It's a cult-favorite for a reason — It's perfect for ALL skin types, even if you have oily skin!
Promising review: "I use this stuff twice a day and I swear my skin has never been so soft and clear. I put it on my face damp, pat it into my skin and let it dry for like 20 seconds. It’s a slimy texture at first but doesn’t dry sticky. I’ve had it since July and have barely used half the bottle. I wish I knew about this sooner! Definitely a trend that’s actually worth the hype. 😍" —Marissa Paige
Get it from Amazon for $17.
2. Painless, mint-flavored teeth-whitening pens remove years of staining and only take 30 seconds to apply! Your teeth will be so white that you'll never want to stop smiling. C'mon, show off those all-natural veneers.
Promising review: "I have bought so many products to whiten my teeth and none of them worked as good nor reasonably priced as this pen. Two days into using this pen twice a day I could see a significant difference. This took out stains from coffee, tea, wine, and even removed the discoloration from previously smoking. I wish I found this product sooner! One thing I noticed was that this doesn’t cause any teeth sensitivity. I am super impressed and will continue to use this for years to come." —Alicia
Get a two-pack from Amazon for $18.95.
3. Hard As Hoof nail-strengthening cream helps renew your fingernails after years of nail biting or peeling off acrylics. If your nails are prone to cracking or peeling, this calcium, vitamin, and hydrogenated jojoba oil formula will help keep them hydrated and strong.
Promising review: "This is amazing! I went from super brittle nails that I could never grow out. I had acrylic nails for two years and I wanted a break; they were so thin and damaged from the acrylics. Now only after a few weeks my nails are completely healed and grown and will not break! I wish I found this sooner, I wouldn’t have wasted my time and money on nail maintenance! Try it!" —Chelsea Lauren Hill
Get it from Amazon for $7.94.
4. Rikans foot file scrubs away all the rock-hard calluses your feet have worked up. It's basically like a cheese grater for your dead skin.
Promising reviews: "Okay, so I’m still in shock how well this worked and gave me soft beautiful heels again! I’ve had dry, cracked 'teeth' on my heels since eight years ago from being a server at two restaurants…and I’m like WHY DIDN’T I discover this sooner?! It had gotten so bad that I was embarrassed to wear sandals in public because they just looked so gross. Then one day I realized that I should probably try SOMETHING because they were getting so bad that the 'teeth' would scratch my leg at night when my foot swiped my leg and it hurt haha so I saw this Rikans file for $10 and after some research decided to give it a shot. I honestly think thought it would take at least 10 sessions before I’d see any improvement but NO! This tool just grated my teeth away in ONE session." —benjamin kim
Get it from Amazon for $8.99.
5. And Lee Beauty callus remover gel softens hard skin so you can easily exfoliate! Why spend big bucks getting a pedicure when you can DIY at home? Just soak your feet in hot water, apply this gel wherever needed, rinse it off after 5–10 minutes, and use a pumice or rasp to scrub away. 🧽
Promising review: "This has been a lifesaver. I bought this and a pedicure kit. Had I known how good this would work I would have just purchased this. I had no idea this existed. I have been living in pain for years due to a callus on my foot that comes and goes after a lit of work. This stuff melts the skin away. I am amazed and wish I found it sooner." —Samantha Sims
Get it from Amazon for $14.99.
6. Seraphic Skincare microdermabrasion mitt exfoliates all your dead, dry skin with its viscose fiber material leaving you smooth like butter. Just put the mitt on your hand and scrub away!
Watch someone use it to remove their self-tanner buildup on TikTok!
Promising review: "I have always used body scrubs, so many different kinds and brands. When using this mitt I didn't see much dead skin but I wasn't expecting to since I consistently use body scrub. After using this mitt my skin has never felt softer or smoother. I wish I found this sooner, I would have saved a lot of money not buying buying scrubs. This is a wonderful price for a wonderful product. If it is in your cart buy it now!!" —Amazon Customer
Get it from Amazon for $10.99 (also available as a pair).
7. SoCozy curl spray leave-in conditioner detangles and revives curly hair. It's made for children but loved by *all* ages. Formulated with olive oil, jojoba oil, and vitamin B5, this spray will help maintain bouncy curls and prevent frizz!
Watch someone's before-and-after on TikTok!
It's designed to work on all hair types, and reviewers with 2a–4c curls love it!
Promising reviews: "I absolutely LOVE this product. My daughter has extremely curly hair and was always a nightmare trying to wash and brush/ comb her hair. I bought this product along with 10 other products and this stuff is honestly the best stuff I have found. Spray it on, let it sit in for a couple of minutes, comb/brush and you have NO more tangles. I wish I found this stuff so much sooner. When I don't put her hair up in a point tail or braids, it definitely defies her curls and leaves her hair super soft and not frizzy." —Marilyn
"This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair, and it works great!" —takila addison
Get it from Amazon for $7.99.
8. Bio-Oil uses natural oils (vitamins A and E, chamomile, lavender, and sunflower) to reduce the appearance of battle scars over time on all skin tones and textures. It's like a magician performing a long-term disappearing act!
Promising reviews: "I just bought this and oh my goodness the difference in my cystic acne scars is amazing. The damage is already starting to disappear and this product just got a return customer. It's been hard for me to figure out what to do with my skin since I had my daughter and started getting really bad acne. I wish I had found this sooner!" —Malia
Get it from Amazon for $9.95+ (available in three sizes).
9. L’Oréal Paris Elvive 8 Second Wonder Water transforms your hair from dry and frizzy to soft and silky in as little as, yup you guessed it, eight seconds! All you have to do is apply it in the shower after you shampoo, rinse it out after massaging it in, and let the lamellar formula do its job.
This works for all types of hair, even if it's dyed! It's recommended to use two to three times a week. For fine to medium textured hair, apply one dose; for thick to curly textured hair, apply 2–3, and apply one more dose for long hair.
Promising review: "Used this for the first time and I love it! Made my dry hair shiny and healthy looking! I wish I would have discovered this product sooner!" —Riley
Get it from Amazon for $9.59.
10. LilyAna Naturals eye cream uses all-natural and vegan ingredients to help reduce dark circles. Reviewers have claimed that this eye cream has made their bags and fine lines ~vanish~.
LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.
Promising review: "I've been using this for a couple of months now and I really like it! Previously I've used Clinique or Origins...this works just as well or better. I wish I had found this sooner as it is a lot less expensive than other alternatives. I've seen other reviewers say they keep it in the fridge and while I don't find that necessary I may have to try because it sounds very refreshing!" —Cat SV
Get it from Amazon for $14.99+ (available in three sizes).
11. And Maybelline dark circle treatment concealer provides medium coverage and lasts for up to 12 hours (and keeps your skin moisturized!). It's perfect for when you "accidentally" stayed up until 6 a.m. watching Succession but you can't have your boss knowing.
It has an antimicrobial cushion applicator so you can dispense concealer and immediately apply it without a mess.
Promising review: "I love this makeup! I only wish I'd found it sooner. I use it as a concealer for dark circles. It is very easy to apply and blend and while it provides good coverage it doesn't feel or look heavy. I've added it to my daily routine following moisturizer even on 'low makeup' days where I'm really only slapping on mascara and lip gloss." —cav6
Get it from Amazon for $8.80 (available in 18 shades).
12. Revlon Volcanic Face Roller soaks up any excess oil, leaving your skin feeling fresh. The best part(s)? It can be used on a full face of makeup and is reusable so you don't have to keep buying blotting papers!
It's also easy to clean: Just twist and unlock the roller's ring, gently pull out the stone part, wash the stone with a gentle cleanser, rinse it off, and let it air dry before using it again!
Promising review: "I was shocked! This actually works. It takes the oil away without distributing the make up. Game changer for me. I don’t know why I didn’t know about this sooner." —Lesa A.
Get it from Amazon for $9.84.
13. Tower 28 SOS Spray rejuvenates and refreshes your face throughout the day (with or without makeup) whenever your skin starts to feel a little irritated and starts screaming SOS. The hypochlorous acid, a natural ingredient your skin produces, acts as an anti-inflammatory and antibacterial to soothe your beautiful skin.
Tower 28 is an Asian woman-owned business designed for sensitive skin. Their products are free of any sensitivity-causing ingredients, and are also vegan and cruelty-free.
Promising review: "What is this magic in a bottle??? LIFESAVER!!! I wish I found this product sooner, it really made a difference with pimples, redness and pores!! Will repurchase forever." —mariavel
Get it from Tower 28, Sephora, or Amazon for $12+ (available in two sizes).
14. Dermalogica Daily Microfoliant activates with water to release papain and salicylic acid to help reduce fine lines, fight acne, shrink pores, and brighten your complexion. The colloidal oatmeal in this formula calms skin and reduces the appearance of redness and irritation — um, YES PLEASE.
Promising review: "Wish I discovered it sooner!! I was going to wait to use this until I was done with my acne medication to prevent my skin from getting super dry but I took the risk and it actually made my skin so much softer!! This combined with the Dermalogica Special Cleansing Gel is the best thing that’s every happened to my skin!!" —Saniaaliza
Get it from Sephora or Amazon for $19+ (available in mini or regular size).
15. Or! Paula's Choice liquid exfoliant removes dead skin, shrinks and unclogs large pores, and smooths wrinkles. So many reviewers have raved about it also clearing acne and reducing breakouts. Talk about benefits on top of benefits!
Promising review: "I wish I discovered this product sooner in my life. I had developed milia all over my forehead after having kids. It was all over and it made me insecure in many ways. I read reviews on this product and it has changed my life for the better. It cleared up all of my milia and skin imperfections. It is a remarkable product and I will never use anything else again. I also use the skin cleaner in the shower and together, boom! Clear glowing skin!" —Amazon Customer
Get it from Amazon for $13+ (available in two sizes).
16. The Maxsoft scalp massager exfoliates and massages your scalp in the shower for a DIY spa experience. Reviewers mention that is has helped them with psoriasis, dandruff, and scalp tenderness!
Here's what BuzzFeed Shopping writer Emma Lord has to say about it: "I recently started using one of these and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thoroughly, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it a few weeks ago. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."
Promising review: "I’ve suffered from dry skin and a dry scalp ever since I turned 30. The only thing that helps me is exfoliating. I was initially concerned that the product would be too rough and damage my sensitive scalp or too soft and ineffective. However, this brush is perfect for me. It does not tangle my long hair, it is easy to use and just firm enough to get the job done. My scalp no longer itches and the icky buildup is gone. I can’t believe something so affordable has made such a difference in the health of my scalp. I’ve used expensive shampoos and conditioners to no end with barely a difference. I wish I discovered this product much sooner!" —AH
Get it from Amazon for $6.98+ (available in three colors).
17. Olaplex No. 3 Hair Perfector helps repair hair damage and split ends. This also hydrates frizzy hair and can be used on all hair types and textures. Cue the slo-mo hair flip!
Promising review: "I have very fine hair prone to breaking easily and this has helped turn my hair around in just a few uses. it's stronger, breaking less, and looks so much healthier. I'm also using the Olaplex shampoo and conditioner. I wish I had found these sooner!" —kw314
18. Or! Briogeo Don't Despair, Repair Mask hydrates dry hair with its leave-in formula made for ALL hair types! Your split ends are no match for this powerful mask, which could leave your hair shinier and stronger after as little as two uses.
This antioxidant-rich formula contains rosehip oil, B-vitamins, and algae extract to restore essential moisture and hydration. The model shown in the photo also used Briogeo's Super Moisture Shampoo, Strengthening Treatment Oil, and Leave-In Spray.
Briogeo is a Black woman-founded biz, started by Nancy Twine who has had her hand in making homemade beauty products since she was 5. She has now developed a popular haircare line that specializes in texture-specific products: from repair to volume to curl care, you'll find something here to meet your needs.
Promising review: "I just recently discovered this mask and I wish I had found it sooner. I'm particular about products I use — they have to be fairly clean and not tested on animals. But besides that, this mask made my hair feel SO clean, SO soft and SO shiny. I'm obsessed." —Aclifford88
Get it from Briogeo or Amazon for $15+ (available in three sizes).
19. Laneige lip mask nourishes and hydrates your lips overnight. Its berry fruit, shea butter, coconut oil, and murumuru seed formula helps deliver moisture and smooth out lips. Your lips will look so supple, it'll leave even Angelina Jolie jealous. Plus over 600 reviewers called this their holy grail!
Promising review: "I have been dealing with dry, cracked flaky lips for quite a few years now. I have tried so many different lip treatments hoping for some relief. This has been THE GAME CHANGER! Best lip treatment hands down. I noticed an improvement right away but after a month or so of using this my lips have been completely healed. It's amazing. I so wish I had found this sooner." —ladyweldon
Get it from Sephora or Amazon for $24 (available in six flavors).
20. Mighty Patches tackle those pesky pimples *white*head-on. The hydrocolloid absorbs the gunk inside, which speeds up the healing process. Plus it hides pimples and prevents from you from picking at them! It works so well you'll forget that there was even a pimple there.
Hero Cosmetics is an Asian woman-founded brand and home of the popular Mighty Patch and more. Ju Rhyu launched the brand in 2017, and it's since evolved with products such as cleansers, toners, Mighty Patch nose strips, and more!
Promising review: "I had never heard of these and LUCKILY I found them while browsing same day shipping items and decided to give them a try. I started dermaplaning recently and I get a pimple almost every time I do. These little patches actually work, they are ABSOLUTELY AMAZING!!! I wish I'd known about them sooner!!!" —MV
Get a 36-pack from Amazon for $11.97.
21. Urban Decay All Nighter Setting Spray keeps your makeup in place for up to 16 hours! So even if you find yourself sobbing after a Titatic watch party, you makeup isn't going anywhere boo!
BuzzFeed Shopping editor Jenae Sitzes says: "I first put this setting spray to the test for a wedding that involved taking several trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)
Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that time span: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, a number of meals and drinks, jumping, screaming, and literally full-on crying a few times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."
Promising review: "I wish I had found this sooner! My makeup did not budge while wearing this!" —Ll1116
Get it from Amazon for $14.45+ (available in two sizes).
22. VieBeauti eyelash growth serum can help thicken and lengthen your eyelashes — it'll have people wondering if you're wearing falsies. Plus you won't have to keep spending $100+ every two weeks getting lash extensions.
Promising review: "I am almost 50 and have never had eyelashes I could see. I could barely grab them they were so short. They were not full, were straight and had no length. Mascara and eyelash curlers were futile. This product over the course of a month with consistent application DEFINITELY grew my eye lashes. Now they aren't lavish but for me the progress so far is impressive. I can actually see my bottom lashes curl down no mascara. I wish I had discovered this years ago. I will order again." —Scottye D. Battle
Get it from Amazon for $22.49 (available in two colors).
23. The Flick Stick, a waterproof eyeliner stamp, creates a perfect wing — because if you're like me and have to redo it a bajillion times, this is SO worth it. With this stamp you won't waste any eyeliner; all it takes is one stamp and DONE!
One side is the curved wing stamp, and the other is a regular fine tip liner for defining the rest of the eye. It comes in a pack of two, one for each eye.
The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty.
Promising reviews: "So insanely easy to use!! Wish I had known about this product so much sooner!! Easily did my winged liner in only a couple of minutes and didn’t have to worry about any touch ups!!" —Andrea H
Get it from Amazon for $14.98+ (available in three sizes and a combo pack).
24. First Aid Beauty KP Bump Eraser Body Scrub exfoliates dry and rough bumps for smoother skin. This scrub can also help decongest pores and remove dead skin. It's vegan and cruelty-free and safe for all types of skin!
Promising review: "I am sorry that I did not discover this years ago! I have ordered two of them by mistake and it’s one of my best mistakes. I have the ingrown hair issue on my legs for years now which causes the 'strawberry legs' issue as well. I’ve been using once in a week for a month now and my legs have never seen a smoother day before! It is incredible. I apply it on my legs and scrub it with my bare hands a little bit, then I continue doing it with the scrubbing side of my sponge for a couple of minutes. I’m scared to stop using it. I don’t want to go back to my old legs!" —Eylote
Get it from Amazon for $12+ (available in three sizes).
25. CeraVe hydrating cleanser purifies skin of all types from excess oils gently *without* stripping your skin of natural moisture. It's formulated with three ceramides and hyaluronic acid to help your skin stay hydrated!
Watch someone test it out on TikTok!
Promising reviews: "Doesn’t dry my skin out at all! I can totally feel a difference in how my skin feels when I use this compared to other washes. I have super sensitive eczema ridden skin, and my eczema is especially flared up around my eyes and this doesn’t burn them or irritate them at all! I also struggle with acne and this has helped me with that as well! I wish I would’ve found this sooner!!" —Bridget Z.
Get it from Amazon for $22.55.
26. Fanola Purple Shampoo turns your hair from brassy to snazzy by neutralizing yellow tones. Just leave it on in the shower for one to five minutes to remove any undesired yellow tones in your silky blonde hair.
There's also a vegan version available!
Promising review: "This is the queen of purple shampoos. I am only upset that I did not discover this sooner. I cannot speak to the moisturizing nature, the scent, or anything else like that because I shampoo my hair with Innersense and then layer my purple shampoo on top of that and lather really well, but I can tell you there there is literally no orange in my hair at all. It is very difficult to get the orange tones out. But between my hairstylist and this amazing purple shampoo I have achieved a beautiful, no orange-toned, wheat-looking blonde color. It is literally my dream hair color. I’m thinking of taking this shampoo to my next color appointment so my stylist can see it—and to make sure she doesn’t use anything else on me." —dani
Get it from Amazon for $16.31.
27. Schick facial and eyebrow razors shape eyebrows and remove fine hairs from your face — without the pain (threading or waxing, no thank you)! They come with a precision covers so you can get your arches looking juuust right.
Promising review: "Wish I had discovered this product sooner! I’m not sure how long this product has been around, but I wish that I would have stumbled upon it sooner! It easily gets of rid peach fuzz, stray hairs, and the fine, little, blonde eyebrow hairs on my brow bone that are difficult to see. It shaves the hairs down very close to the skin, and it appears to make the hair grow back more slowly — maybe? This little miracle trimmer/razor also provides pretty spectacular exfoliation in the process! I have tried many methods of facial hair removal, and each method had at least 2–3 negative things about it. Just remember to clean the blade thoroughly after each use! The blade cover (I don’t mean the blade cap) comes off so that you can actually take the blade off to clean it properly. Please spend the few bucks on this — it’s not even a risk! It WILL work for you!!!!" —Vacationland girl
Get a three-pack from Amazon for $5.94.
28. TruSkin Vitamin C serum helps to even skin tone and reduce dark spots, fine lines, and wrinkles. Just dab some on after cleansing your face and top it with your favorite moisturizer. Over 90,000 reviewers gave it a 5-star rating for its truly magical results.
Promising review: "I like this better than Drunk Elephant and Murad vitamin C serums! I like the way it feels better on my skin and it works just as well if not BETTER than high end brands. I have very oily skin and this doesn’t break me out or make me more oily! It soaks in really well and doesn’t leave me greasy. It’s very light. It works wonders for freckles and sun damage. It makes you skin look brighter and more even. This is holy grail. I was so skeptical but now I see what all the great reviews are all about. I feel silly for paying so much more for expensive brands now. I have also used other skin lighting products that made my face burn and this one is good for sensitive skin! I wish I would’ve found this sooner. I use it once a day before bedtime under my Body Merry night cream. I could also use it during the day under makeup but it’s not necessary for me." —Lee
Get it from Amazon for $21.97+ (available in three sizes).
29. Essence Lash Princess Mascara enhances your beautiful lashes with its cone-shaped fiber brush — so you don't need extensions or falsies. The best part, the formula is clump-free! Reviewers say it has the same (if not better) results as name-brand mascaras for less than $5 AND it has over 230,000 5-star ratings!
Promising review: "Outstanding, unbelievable eyelashes! This product is easy on the eyes, no irritation and WOW!! what volume. Oh how I wished I would have discovered this sooner." —Tamara Adkisson
Get it from Amazon for $4.99.
30. And L'Oréal Voluminous Primer Mascara also helps give your lashes that extra boost without spending big bucks on extensions or falsies. After you apply this, put on your favorite mascara and it'll give you the volume and length you so desire.
Promising review: "Why haven't I found this stuff sooner?!? My lashes are thin, sparse, uneven, and falling out. Big hot mess. I'm a mom so I don't have time to do false eyelashes. But this stuff makes my lashes look longer, darker and fuller. And after I take off my makeup, my lashed still look long, feel soft and are noticeable. I don't know how I lived without this stuff." —A Rose
Get it from Amazon for $8.98+ (also available in a two-pack).
31. Spatty makeup spatula (as seen on Shark Tank) scrapes out leftover concealer, foundation, and even moisturizer stuck in the container so you can get every cent out of your favorite beauty products. With this, you won't be cringing every time you throw out your bottle that still has a quarter left in it.
32. The Docolor eyelash comb separates your lashes when your mascara clumps up when you apply it. Just brush it through a few times and you're good to go!
Promising review: "Wish I had found this sooner. It is so easy to use and it DEFINITELY beats using a safety pin to separate clumped lashes." —Amazon Customer
Get it from Amazon for $4.99.
Reviews in this post have been edited for length and clarity.