Adam Briggs: "There’s Nothing More Threatening To A Male Than A Black Female"

    The hustle is real.

    Rapper, writer, actor and record label boss Adam Briggs knows how to get work, be heard, and get paid. In other words, he knows how to hustle.

    When Briggs joined with fellow rapper Trials to record under the moniker A.B. Original in 2015, after success as a solo artist, he thought it would be a career-ending project.

    View this video on YouTube

    youtube.com / Via Golden Era Records

    “I thought that was our last record, I thought it was too black and I thought it was career suicide,” he told Miranda and Nakkiah.

    Their music was political, urgent and unapologetically about black Australia. But they ended up winning, as Briggs says, “a plethora of awards”. Australia is built on the presumption of meritocracy and fairness, and that if you’re talented and work hard you’ll see your name in lights.

    Is Briggs the exception or the new rule?

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    Credits:

    BuzzFeed Series Producer & Editor: Nicola Harvey

    Producer & Editor: Cinnamon Nippard (AudioCraft)

    Audio Mix: Adam Connolly (Audiocraft)

    BuzzFeed Designers: Ben King / Dennis Huynh

    BuzzFeed Photographer & Video Producers: Nick Wray & Anna Mendoza

    BuzzFeed Director of Audio: Eleanor Kagan

    Music credits

    A. B. Original

    "January 26", 2016

    Courtesy Sony/ATV Music Publishing Australia and Golden Era Records

    A. B. Original

    "I C U (feat. Thelma Plum)", 2016

    Courtesy Sony/ATV Music Publishing Australia and Golden Era Records

    Briggs

    "Here (feat. Caiti Baker)", 2017

    Courtesy of Fox Sports Australia and Sony/ATV Music Publishing Australia