Plastic pollution has become one the most pressing environmental problems, as rapidly increasing production of disposable plastic products is devouring the planet – leaving traces all over nature and natural habitats.
For way too long, the debate around plastic pollution has been dominated by the conversation about how consumers can change their habits and improve waste sorting. It is indeed true that we as consumers have an impact on the current plastic crisis. But consumers can’t fix everything alone. As long as the endless streams of disposable plastic keeps flooding the market, we will see no positive decrease in the volumes of plastic in nature.
That's the key message of this wonderful little cartoon, starring the incredibly sweet protagonist, Jimmy The Boy Scout.
Based in a universe that is clearly inspired by the cartoons of the 1940’s (which, by the way, is long before we even started talking about plastic pollution), Little Jimmy sets off to do everything in his power to keep the planet free from plastic pollution.
We can't keep cleaning up forever
It’s about time Big Oil and Big Plastics take responsibility for the externalized costs of the plastic items that they create, and the irreparable damage they’re causing to the environment.
We must stop plastic pollution at source, with strong regulations that protect people and planet.
About the authors
'Little Jimmy' is the first animation in a series of 6 films produced by students at The Animation Workshop / Via University College. During their bachelor's education, they have have worked with Danish environmental NGO Plastic Change to convey a good cause.
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