GEMS Are The Best New Band You've Never Heard
If you love Goldfrapp, the xx, and Massive Attack, you are going to flip out when you hear their dark, sexy music.
The best place to start with their music is the title track from their debut EP, Medusa.
It's going to be available in most online stores on Nov. 12th.
It's one of the most romantic pop songs of the year. It's all foggy atmosphere, lovely melodies, and a vocal performance by Pitts that effortlessly hits some beautiful soaring high notes.
Their song "Sinking Stone" is another jaw-dropper, and will be instantly appealing if you're a big fan of Massive Attack's Mezzanine or Goldfrapp in their ultra-glamorous Black Cherry/Supernature phase.
It's amazing to hear a band come out and sound so fully-formed right away. Here's one of the first songs they uploaded to SoundCloud. It's all right there from the start.
The band's visual style is just as striking as the sound of their music. Here's Pitts explaining why this is so important to them in a recent interview:
In this day and age it's impossible to separate visuals from the music. Music has always been the most important thing to me, but I recognize that most people are probably going to come across GEMS first on the Internet. I want them to experience it in a particular way. Black and white adds glamour. I want to cast a spell.
Via swide.com
Their video for the song "Pegasus" is so beautiful and stylish that you never notice that it was made on a small budget.
View this video on YouTube
They keep up this aesthetic on their Instagram, which is full of lovely black and white photos and videos.
GEMS aren't signed to a label yet, but that probably won't be the case for much longer.
Via instagram.com
Until then, you can listen to all of their songs on their excellent SoundCloud page.