5 Super-Easy Ways To Brew The Freshest Cup Of Coffee Every Time

Coffee beans lose their dynamic flavor over time. That's why Peet's Coffee puts the roast date on every bag so you know you are getting the freshest beans for the best tasting cup.

1. Only buy coffee if you know the roast date.

Peet's Coffee

The freshest coffee is always the best tasting coffee. Most brands only put the expiration date on their bags, which doesn't tell you anything about how freshly roasted they are. Peet's goes the extra mile by printing the roast date on every bag so you know you're buying fresh coffee with optimal flavor.

2. Keep your coffee in an airtight container.

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Peet's sources the world's best beans and hand-roasts them in small batches to bring out all of their nuanced flavors. Storing your coffee in an airtight container preserves that rich flavor by keeping out moisture, light, and air, so your coffee stays fresh longer.

3. Make sure you're storing your coffee at the right temperature.

Peet's Coffee

It's a common misconception that storing beans in the freezer or fridge keeps them fresh longer. It's best to store your coffee at room temperature in a place where it is shielded from any sun, heat, or moisture exposure.

4. Try grinding your own beans.

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A true coffee connoisseur grinds their own beans. Freshly ground coffee has more inherent aromatics and the grind can be adjusted for any brewing method. Consider getting yourself a coffee grinder.

5. Buy smaller quantities of coffee.

Peet's Coffee

Instead of stocking up, try buying smaller quantities of coffee more frequently so you can enjoy it while it's at its freshest.

If it’s Peet’s, it’s fresh. Check the roast date and follow these simple tips to brew the freshest beans.