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HORSEPOWER: How Ralph Still Rules

In a world of fickle, fly by night fashion, few brands have been able stay relevant like the Ralph Lauren Corporation. Despite being around nearly 50 years, the house that Ralph built has done over 7 BILLION dollars in revenue in 2016 according to their quarterly reports, and we haven't even hit black Friday yet. That is some serious money. In a climate where trends are dead 3 months after people spend too much money on them, Ralph is apparently trend-proof. Here are 5 reasons why, in the words of Kanye, the competition isn't on "Ralph level."

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1. Ralph keeps It simple!

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While it seems that companies keep trying to reinvent the wheel, Ralph has bucked that trend by sticking to classic items that never go out of style, such as their iconic Polos, tee shirts, chinos, fleeces, jeans, and coats. Ralph can be dressed up or dressed down for men or women, even if your partner says you wear too much Polo. :: shrug ::

2. Variety is the spice of life!

Macy's / Via$filterlrg$

Whether or not you actually CHOOSE to look like a pack of skittles, Ralph makes EVERYTHING in EVERY FREAKIN' COLOR. Sometimes you need to shop quickly, because the amount of colors makes you feel like you're shopping for paint at Home Depot! You can never walk away because "they didn't have the color" you liked!

3. EVERYBODY likes Ralph!

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While that may not be 100% accurate, people all over the world, in different age groups, making different money have Ralph as a staple in their wardrobes. From rappers, to models, to actors, to businessmen, to poor college students (I'll come back to that), Ralph has a status and class that anyone can appreciate.

4. Ralph isn't cheap. Quality matters!


If you're paying 50 bucks for a Polo, it better not shrink, fade, or wrinkle up like it's a $5 shirt from Old Navy! Ralph Lauren customers don't usually have sticker shock, because aside from the style and prestige, you're paying for a quality item that is going to last more than a few months. If you've ever had a cheap shirt become a faded halter top after 3 months, you know what I mean!

5. Ralph too rich your blood? YOU HAVE OPTIONS! / Via

I know, I know, we've all been there. "I just can't afford to dress this fresh". Fear not! Ever been by your local Marshalls or TJ Maxx? The Macy's clearance rack? The RALPH LAUREN OUTLET?!! Thankfully, the billion dollar company run by the billionaire icon doesn't forget about the little (read: poor) people who are fans of his wears!

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