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People Are Accusing A Makeup Company Of Doing A Black Model Dirty

"This is why we run to Fenty."

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Anastasia Beverly Hills has a HUGE Instagram following. So the cult-fave makeup brand recently took to the social media platform to unveil their new holiday liquid lipsticks.

Instagram: @anastasiabeverlyhills / Via Instagram: @anastasiabeverlyhills

The cosmetic brand released these three videos via an Instagram story published earlier this week.

Each video included 1) the name of a lipstick shade, 2) where it would be available, and 3) three different videos of three different models applying said shade.

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If you're wondering whether all three lipsticks are actually the same shade, you're not alone. Twitter user saintdyana reposted screenshots of the videos, which sparked a looong thread in which people tried to figure out exactly what the hell was going on.

When someone suggested that the pH levels of the models' lips had something to do with it, people pointed back to the damning evidence: the different-colored applicators.

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This backlash illustrates an exponentially growing frustration that many black women feel toward the larger beauty industry.

Nyma Tang/YouTube / Via youtube.com

Why? Because black women continue to be disproportionately misrepresented (if represented at all) in the beauty space, even though they reportedly drop $7.5 billion annually on beauty products, spending 80% more money on cosmetics than their peers.

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BuzzFeed has reached out to Anastasia Beverly Hills for comment.

UPDATE

The following day, Anastasia Beverly Hills uploaded a second set of videos showcasing what appears to be three new lipstick swatches on three different models' arms. Again, only three lipstick shades are listed.

A PR rep for Anastasia Beverly Hills then responded to BuzzFeed's request for comment: "Unfortunately, a mistake happened while posting, and we apologize."

"Our mistake! Our social media manager unfortunately posted the wrong clips for model Dora for our new Liquid Lipsticks, and we did not internally catch the mistakes until user comments drew our attention to the uploading errors last night. This footage is shot on an iPhone and then collaged with additional footage for Instagram Stories—our social manager mistakenly confused which clip went with which post. We want to thank everyone who helped call out this mistake, and we apologize for the confusion. We work with Dora often and consider her a part of our glam family. It’s always our intent to represent her—and all other ABH models—accurately, as our customers look to swatches to determine if a shade of lipstick or eye shadow suits their personal skin tone. Unfortunately, a mistake happened while posting, and we apologize."

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