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    We Tried Eating "Ugly" Produce And It Tasted Exactly The Same As Other Produce

    Which is good, because we're wasting a lot of food.

    We've probably all been there. You're craving a banana but you can only find a bruised one. So you avoid it because it doesn't look like what you think a banana should look like.

    @thequeenbambi / Via

    Unfortunately, you are not alone in this. About 20% of all US-grown produce goes to waste before it even makes it to the grocery store because it is deemed "ugly" and doesn't fit a cosmetic standard.

    @imperfectproduce / Via

    Imperfect Produce is trying to solve this by delivering discarded, "ugly" fruits for 30-50% cheaper than what you'd pay at your grocery store.

    Imperfect Produce / Via

    They source their produce directly from farms and deliver it to your doorstep.

    According to the UN, wasted food could feed the 800 million people in the world twice over.


    Pretty depressing.

    And grocery stores don't think you'll buy perfectly edible produce if you think it looks ugly.

    BuzzFeed Video

    Learn more about Imperfect Produce here.

    BuzzFeedVideo / Via Facebook: video.php

    Note: Imperfect Produce provided produce to BuzzFeed free of charge.