Companies Breaking Down Gender Barriers

In a world where marketers use gender stereotypes to market their products, we find relief in companies that are shattering gender norms. Today’s consumers are itching for companies that will disregard traditional gender-based marketing. While many companies remain stagnant, some companies have listened and changed their marketing plans.

1. Bud Light

Bud Light / Via admeter.usatoday.com

Since the 2016 presidential candidates seem to be getting it wrong when it comes to gender roles in America, Bud Light decided to set things straight with the help of Seth Rogen and Amy Schumer as America’s newest political candidates. Together, these two plan to fight against gender norms. No labels for people, just beer!

2. Always

jordynslefteyebrow / Via jordynslefteyebrow.tumblr.com

Always’ #LikeaGirl campaign has taken a schoolyard taunt and used it to empower girls instead of demeaning them. With this campaign, Always is crushing an age-old female stereotype. They are making sure every girl knows their ability has no bounds.

3. Under Armour

Under Armour / Via pinterest.com

Under Armour's "What's Beautiful" campaign really knocked us out! The goal was to redefine both beauty and what it means to be a female athlete. We know what’s beautiful, do you?

4. CoverGirl

Lacey Terrell / Via latimes.com

When our favorite fake freckled 17 year-old, the stunning James Charles, was announced as the newest CoverGirl alongside Katy Perry, we were down on our hands and knees! CoverGirl is pushing the traditional gender boundaries in fashion and beauty, and we couldn’t be happier!

5. Apple

imgur.com / Via giphy.com

When Apple launched their line of watches we were glad to see they were not categorized by gender but by style. Apple focused on the customer’s behavior, interest, and lifestyle instead of following predated gender-based marketing methods.