"Our #PlusIsEqual campaign is meant to empower women of all shapes and sizes," a spokesperson for the company tells BuzzFeed Life. "At Lane Bryant, we embrace every type of woman. With our campaign we want to let her know that the idealized body type, by which she is constantly reminded of in the media, may not be realistic for vast majority of female consumers.
"Lane Bryant cast six beautiful women of various sizes, body types, and backgrounds to star in this campaign. They are in every way real women, with real bodies and we think they are beautiful and couldn't be happier with the image results."