1. Everyone has a "love it!" face...
2. ...and an "are you kidding me?" face.
3. It's nearly impossible to get anything done when everyone's in the room...
4. ...but true leaders know how to organize the chaos.
5. Everyone's obsessed with glamorous swag.
6. Everyone inspires each other's best creativity.
7. Some people are hard to motivate...
8. ...while others are very hard to please.
9. Everyone keeps a close watch on the competitors' strategies.
Know what you're up against.
10. Everyone looks at each other before responding on a conference call.
11. Everyone tries to hide their distaste for a while...
12. ...but sometimes a blunt opinion is needed.
13. Everyone lives or dies by social media.
14. Everyone's always trying to align with the younger demo.
15. Research is essential to understanding consumers.
Hit that target demo.
16. Some people really give it their all during presentations...
17. ...because they know presentability can be a valuable asset to the group.
Consumers are drawn to beautiful imagery.