How To Get More Traffic To Your New Website

Just started an online business and want to know where to start? This short guide will help you to improve your Google rankings and bring more traffic to your website.

Get citations for your website so people know where to find you

If you already have a website, you will have an example of a citation sitting on it. A citation is a reference on a website that includes your business’ name, address and phone number which is known as your NAP. It is another thing Google uses to judge the authority of your business online. However, your NAP doesn’t have to link back to your website, it simply needs to exist in multiple authoritative places.

Via https://www.digitaljumpsuit.com/why-citations-will-help-your-local-seo/

Be sociable on Facebook, don't just spam your products or services

Facebook is a “social” network. Don’t be like a one-way radio only talking about yourself. Those pages that ask questions, interact with their fans and provide really great content are the ones least affected by changes in Facebook policy. As a general rule, around 10-15% of your updates should be sales or product related, 85-90% should be interesting, engaging and topical.

Via https://www.digitalrenovators.com/marketing/triple-your-facebook-business-page-reach/

Learn about what Google uses to rank your website

Domain Age: websites with long-standing, consistent ownership is seen to be trustworthy by Google, giving links from it more weight.

Link Authority: many factors affect the authority of links from a website including age, keyword relevance and density all add weight to your links.

Natural Link Patterns: Google’s algorithm is excellent at looking at your natural linking patterns and it punishes those who have dozens of links from low-quality websites.

Exact Match Anchor Text: The text that hyperlinks to your website plays a key role in the quality of the links and relevant keywords add more validity to links.

Via http://drcwebdesign.ca/beginners-guide-seo-2018/

Avoid "black hat SEO" tricks

To optimize the search experience for intended users—that’s humans doing the searching, not the machines searching on their behalves—search engines have to constantly update and upgrade their algorithms so they’re always providing the most relevant, legitimate, and trustworthy results. Black hat SEOs and increasingly bot programmers are adept at finding workarounds, which means the cycle of change is near-constant. The one constant is that going about your SEO in the right ways—”white hat SEO,” or ethical SEO techniques—while they require more time and effort, will always pay off in the long run.

Via https://www.upwork.com/hiring/marketing/white-hat-seo-vs-black-hat-seo/