Paris Hilton was photographed on Maui, Hawai'i, as the island struggles with wildfires.
The wildfires are some of the worst in US history, having burned through Lahaina and led to the deaths of at least 96 people.
Last Wednesday, tourists were urged by local authorities to leave the island, and others making nonessential trips were strongly discouraged from coming in. Indeed, many hotels are currently housing evacuees, with as many as 4,500 people in need of shelter.
Celebrities like Auli'i Cravalho and Jason Momoa have further compelled people not to visit Maui, with the latter writing on Instagram, "Maui is not the place to have your vacation right now. DO NOT TRAVEL TO MAUI. Do not convince yourself that your presence is needed on an island that is suffering this deeply."
One local woman told the BBC, "The same waters that our people just died in three days ago are the same waters the very next day these visitors — tourists — were swimming in. That says a lot about where their heart and mind is and where our heart and mind is. You don't see our people swimming, snorkeling, surfing. Nobody is having fun in tragedy."
On Saturday, Paris was photographed smiling with her husband, Carter Reum, and son with an inflatable rubber duck on the beach in Maui. They reportedly arrived last Tuesday, the day the fires started.
According to the Daily Mail, the family were photographed at a resort in Wailea — 30 miles away from Lahaina and 5 miles away from a smaller fire in south Maui's Kihei area.
Earlier today, Paris shared two Instagram stories urging people to donate to the Hawai'i Community Foundation.
Paris has vacationed for many years in Hawai'i. She told People last month, "I just can't wait for Hawaii, because I can't wait to have [my son] be with all of his cousins. My sister and I have been staying at [a hotel] for so many years." However, some native Hawaiians have long urged tourists to stop visiting, as locals are priced out of their homeland.
BuzzFeed has reached out to representatives for Paris for comment. If you'd like to donate to the Maui Strong Fund, you can do so here.