Another day, another weed brand from a celebrity. This time around, from Justin Bieber.
His line will feature a "high-end" premium pre-rolled joint pack of seven (0.5 grams per joint), as well as a custom Bic lighter branded with and inspired by his hit single "Peaches," featuring Daniel Caesar and Giveon.
“I’m a fan of Palms and what they are doing by making cannabis approachable,” Bieber told Vogue. “I wanted to make sure that I was doing something with them that felt genuine, and Peaches felt like a good place to start.”
The limited edition collection will be available in states where recreational cannabis is legal, such as Florida, California, Massachusetts, and Nevada.
"Weed was something that I felt people tried to make me feel bad for enjoying," Justin said about his journey with the substance. "But I’ve now found a place in my life for weed products that have been beneficial in my human experience."
And while a portion of the proceeds will go toward charitable organizations — such as Veterans Walk and Talk, which advocates for the medicinal use of cannabis for veterans, and the Last Prisoner Project, which is dedicated to criminal justice reform around cannabis convictions — many fans are still not happy with yet another celebrity invading the cannabis space. Particularly as hundreds of Black and brown people continue to disproportionately serve prison sentences for minor drug offenses.
I need every single BIPOC jailed for non-violent marijuana charges out now. https://t.co/4VpxKJsh0J
On average, Black people are four times more likely to be arrested for cannabis possession than white people. And people who are looking to re-enter the industry after legalization may find themselves unable to do so as a result of past drug convictions which have not yet been or won't be expunged.
As of summer 2020, a total of 40,000 people are incarcerated on cannabis charges — all while the luxury cannabis sector is booming. That same year, Insider reported that 600,000 people were charged with cannabis possession and that the legal industry is overwhelmingly dominated by white male CEOs.
Ah yet another yt boy going into the weed business but we still got people incarcerated for this bullshit. Pisses me off to no end really https://t.co/RQ3qNdtpoX
Free everyone in jail for weed! https://t.co/nne0icuTxo
the fact that there are people—particularly people of color—in jail for cannabis as we speak, and this article isn’t satire… https://t.co/QU0qQ4zrJm
anyways release everyone who’s in jail due to marijuana possession and list it as a wrongful conviction https://t.co/DPHnNwAAsW
However, others, including weed icon and actor Tommy Chong, were thrilled at the news and praised the charitable side of the line.
Welcome to my world Justin! https://t.co/G6tF1spS0R
brb buying justin bieber weed 🍑 @justinbieber
“cannibas for a cause” I love him so much. https://t.co/JOFuQeog4f
I thought it just about selling pre-rolls, but his goals with this collaboration is heartwarming❤❤ https://t.co/GxflhXfwTv