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Soft lips that stay that way, even after it wears off. Yes, seriously.
In-between, my lips got softer and softer.
I didn't even completely abstain from lip balm on my four-day Lanolips break: I just switched back to an organic beeswax, coconut oil, and honey balm that was my previous go-to (with no mint or cinnamon or other irritation-causing ingredients).
After the sheep are shorn (a sheep's coat just keeps growing, so shearing is the healthiest thing to do), the lanolin comes off when the wool is washed. For you skincare nerds, it's semi-occlusive and semi-permeable, which means it protects your lips but still lets them BREATHE (unlike other occlusives, like petrolatum, which don't).
Lanolips Original 101 Multipurpose Superbalm, pictured above, is only a single ingredient — the brand's exclusive ~ultra medical grade~ lanolin (which is apparently 3x more pure than other medical grade lanolin). Strawberry Lanolips 101, the balm I've been using, also contains other super-softening lip-friendly ingredients, like safflower seed oil and vitamin E. Plus the strawberry flavor and some strawberry fruit extract! And THAT'S IT.
I apply it about three times a day: once after breakfast (and before my commute, where I face whatever winter weather NYC has in store for me), once after lunch, and before bed, right before I apply my tretinoin during my nightly skincare routine. It can also be good to apply before showers/washing your face, because hot water can be super drying for skin!
BTW, if you have trouble squeezing the tube or it feels too goopy, rub a small dab between your fingers to warm it up a little, and it'll spread more easily.
Promising reviews: "Throw out all other lip balms, and just stick up! This is hands down, the BEST lip balm! I put it on at night, right before bed and wake up with soft and hydrated lips. I also put a thin layer on in the morning before my lipstick to keep my lips from chapping. So great and PERFECT for people who live in colder climates and looking for something that works!! Throw out that nasty-tasting camphor balm and give this a try. " —Clarkie
"This lip balm is life changing. I once drove nearly two hours to pick it up in store because I couldn't wait for it to be delivered. It is on the thicker side and slightly sticky but nothing heals my chapped lips like Lanolips." —Allynbelle
"I purchased this to use on my lips, but it works well to heal other areas of dry skin, like on the back of my hands. The strawberry smell is light and it doesn't have any taste. I also like that you can warm it up between your fingers to make it easier to apply on your lips. I would highly recommend!" —La B
Get the unscented, unflavored Original 101 Superbalm from Ulta, Anthropologie.
Get Lanolips 101 in Coconutter — which has coconut flavor + vitamin E + coconut oil in addition to the lanolin — from Ulta or Anthropologie for $13.50–$14.
Get Lanolips Rose Gold 101 Lip & Cheek Tint from Ulta, Anthropologie, or Nordstrom for $17.
Or for even more lip balm flavor and tint options + to see the brand's other lanolin-based products (like hand cream), check out the full selection on Ulta, Anthropologie, or Nordstrom. Each store has some products that the others don't!
Reviews have been edited for length and clarity.