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    Rita Ora Opened Up About Her Experiences With Cyberbullying

    "People don't realise that if you engage with hateful comments on social media, it'll mean its reach is greater, so they're actually spreading more hate."

    Natalia Krslovic
    by Natalia Krslovic

    Content Producer

    We all know Rita Ora: singer, actor, X Factor judge and all-round queen.

    Music Choice

    She recently dropped a new album, Phoenix, and we got to chat with her about some of the challenges she's overcome in her career.

    And if you've been following her, you'll know that Rita is no stranger to overcoming adversity, having gone through many struggles within the industry.

    "Changing record labels was probably the toughest thing I had to go through... Not being able to release an album for five years really knocked my confidence."

    Another struggle that Rita opened up about is cyberbullying on social media.

    "People don't realise that if you engage with hateful comments on social media, it'll mean its reach is greater, so they're actually spreading more hate. Instead, I try to focus on the people who love and appreciate my music."

    To combat the effects of this negative online behaviour, Rita has partnered with Rimmel London to spread the message of their #IWillNotBeDeletedCampaign.

    As part of the campaign, Rimmel London did a global study to look into the effects of bullying on social media.

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    What they found was pretty shocking, but not surprising: 1 in 4 women worldwide have been bullied online because of their appearance.

    This type of bullying, has been dubbed 'Beauty Cyberbullying,' and 51% of women reported that it has stopped them from experimenting with their beauty and fashion choices online.

    With bullying affecting lots of her young fans, Rita encourages them to love themselves and focus on the positive things in their lives.