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Can You Tell Which Social Media Posts Are Actually Advertisements?

Celebrities and bloggers rarely advertise ethically even though all it takes is using the hashtags #ad or #sponsored. The team at 'Fact or Filter?', a campaign for ethical social media advertising, have created this quiz to see if you can identify social media advertisements!

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  1. Is this a 'real' post or an advertisement?

    Marianne is a Instagram blogger with nearly 90k followers who features many clothes brands in her posts.
    Instagram: @marianneknerr

    Marianne is a Instagram blogger with nearly 90k followers who features many clothes brands in her posts.

    Real!
    Via 123rf.com
    Real!
    Advertisement!
    Via 123rf.com
    Advertisement!
    Correct!
    Wrong!

    This is an ad! @befashionaustralia has sponsored this post - usually they provide clothes and payment for a photo!

  2. Is this a 'real' post or an advertisement?

    Bride's Selection is a bridal blog with over 176k followers.
    Instagram: @brides_selection

    Bride's Selection is a bridal blog with over 176k followers.

    Real!
    Via 123rf.com
    Real!
    Advertisement!
    Via depositphotos.com
    Advertisement!
    Correct!
    Wrong!

    Ad! Bride's Selection was paid $50USD for this post!

  3. Is this a 'real' post or an advertisement?

    Another one from Bride's Selection.
    Instagram: @brides_selection

    Another one from Bride's Selection.

    Real!
    Via 123rf.com
    Real!
    Advertisement!
    Via colourbox.com
    Advertisement!
    Correct!
    Wrong!

    It's real! Bride's Selection was not paid or sponsored for this post!

  4. Is this a 'real' post or an advertisement?

    Nicole Khalil is a Sydney based blogger with over 437k followers.
    Instagram: @nicolekhalil

    Nicole Khalil is a Sydney based blogger with over 437k followers.

    Correct!
    Wrong!

    It's an ad! Can you spot the sneaky placement of the 'Luxe' fat burning pills?!

  5. Is this a 'real' post or an advertisement?

    Lydia Barakat is an Instagram blogger from Sydney with over 863k followers.
    Instagram: @itslydboss

    Lydia Barakat is an Instagram blogger from Sydney with over 863k followers.

    Correct!
    Wrong!

    Ad! Lydia was sent this rose in exchange for a post.

  6. Is this a 'real' post or an advertisement?

    Miles Wharton aka 'mensfashionblogger' has 73.2k followers.
    Instagram: @mensfashionblogger

    Miles Wharton aka 'mensfashionblogger' has 73.2k followers.

    Correct!
    Wrong!

    Ad! Miles was sponsored by Topshop for this post.

  7. Is this a 'real' post or an advertisement?

    'Brides Journal' is a blog with 242k followers.
    Instagram: @bridesjournal

    'Brides Journal' is a blog with 242k followers.

    Correct!
    Wrong!

    Brides Journal was not paid for this post!

Can You Tell Which Social Media Posts Are Actually Advertisements?

Uh-oh! You can't always tell the difference between what is real and what is fake!

Bloggers should use #ad or #sponsored in posts so you can always know what is fact and what is filtered.

Uh-oh! You can't always tell the difference between what is real and what is fake! Tap to play GIF Tap to play GIF
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Aren't you clever! You can tell the difference between what is real and what is fake!

Congratulations! They can't fool you - you know exactly what is real and what is fake.

Aren't you clever! You can tell the difference between what is real and what is fake! Tap to play GIF Tap to play GIF
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