I would go as far to say that social media star Loren Gray is a veteran "influencer."
The 20-year-old musician's career goes back to the days of musical.ly in 2015, before it was even TikTok. So, I consider her a reasonably good resource on influencer culture.
In a recent TikTok, Loren shared a ridiculous truth about influencers pretending to go to Coachella, and it's really, really sad if it's at all true.
The way she starts the video, it's obvious the tea is piping hot. "I haven't seen anyone personally talk about this, but I think it's hilarious, and I have to share it because — it's Coachella."
“Coachella‘s like the influencer Olympics. It’s the place to be," she said.
“But most influencers, or a lot of influencers don’t even go to Coachella. And I think that this is such a wild fact.”
“They’ll go out to the desert. Get an Airbnb, stay with someone, get their outfits, get their hair, get their makeup."
"Post up ‘Coachella Day 1.’"
"‘Coachella Day 2.’"
"And they don’t go to the festival. They don’t have wristbands," she added. "They just drive their little butts out to the desert to take Instagram photos, make TikToks, get ready with me’s, whatever. Then they drive back, and that’s it."
“So, if you feel boring and sad because you’re not at Coachella, just know that most of these people aren’t there either."
"It's, like, a very common occurrence that I thought people knew, but I didn't see anyone talking about it. So, now you know," she finished.
Before anybody else makes the horrible decision to drive to southern California just for an expensive photo op, save time and money and use a Coachella-themed green screen.
