There's a new JoJo Siwa era in town, and we need to have a discussion.
On April 25, JoJo attended Lifetime's Dance Moms: The Reunion premiere in New York City, and yes, she promoted her "rebrand" again.
JoJo really stood out at the premiere amongst Dance Moms alums Kendall Vertes, Paige Hyland, Chloé Lukasiak, Kalani Hilliker, and Brooke Hyland.
She wore a bedazzled sleeveless white T-shirt with the phrase "Karma's a Bitch," a thick silver chain, and a pair of pink, silver, and black bedazzled gloves.
JoJo's latest looks, aka "her rebrand," have become a hot topic recently, with folks being critical of the abrupt change. However, extremely polarizing style choices have always been a constant for JoJo.
JoJo's career exploded after her time on Dance Moms, over a decade ago. Since then, the triple-threat internet personality appeared on The Masked Singer, Dancing with the Stars, and So You Think You Can Dance and sold JoJo-themed products like makeup, ice cream, and over 80 million bows.
Everybody knows JoJo for the bows.
And, honestly, the look worked out for her career. JoJo will go down in history as one of many celebrity icons who could rock a mean bow as a fashion statement.
There's Blossom from The Powerpuff Girls.
There's Minnie Mouse and Daisy Duck.
There's Hello Kitty.
And then, there's JoJo Siwa.
However, following the release of her single "Karma," JoJo has intentionally ditched the kiddie-rainbow (emphasis on the bow) style for a new, edgy, rock-inspired look, and it's taking time for folks to get used to it.
At the 2024 GLAAD Media Awards, JoJo told People, "I've seen people before me make this transition, I've seen how much I loved it, and I've seen also how much the world has criticized us, so I am ready for that. One thing that I think no one's done is given the heads-up."
"It was important to me to give that heads-up and be like, look, if you follow along, that's all you. If you want to go, now's your time. But in the best way possible, now's your time."
But when this video of JoJo at the Dance Moms: The Reunion premiere started going viral, it became apparent that perhaps people are questioning more than just clothes.
"She said:"
Here's the thing. JoJo was only 9 when she competed in Abby's Ultimate Dance Competition and appeared on Dance Moms. Of course, she will change up her look a decade later.
It's easy to criticize her evolution since we have a play-by-play, but whether it's a post-high school emo phase (like me) or dressing up like a mouse (like Miley Cyrus) — we've all experienced wild developments as we enter adulthood.
