How Social Media Influence The Fashion Industries
An elite group of haute couture designers can no longer shape and dictate fashion for everyone anymore.
Have you ever seen the latest fashions coming off the catwalk and sighing in dismay, wondering why they can not design fashions for people like you? Things are changing an elite group of haute couture designers can no longer shape and dictate fashion for everyone anymore.
A revolution is occurring. Fashion is now becoming more democratic, thanks to social networks like Facebook, Twitter and the emergence of the dynamic independent fashion Bloggers, who are becoming a force to be reckoned with. A growing recognition of ethical fashion and the need for a more plus size has undoubtedly been directed by the consumer-led.
In maintaining the movement through a more social media influence industry, the zero size versus actual women debate were started to be taken more seriously. On-line plus size, One Stop Plus shopping center made history in September 2010 as the first "plus-size only" show presented during Mercedes Benz Fashion Week in New York.
Listening to consumers improves the bottom line. And the fashion industry is a business like any other, so this is a compelling argument to encourage more customer feedback. In early 2010, Marc Jacobs CEO Robert Duffy received a lot of Twitter comments from clients who wanted more sizes. His response was to whistle again to the more than 26,000 followers of the company, "We have to make bigger sizes ... As soon as I return to New York, I am in it." This is clear evidence that designers are listening to fans and not operating just for the elite fashionistas in their ivory towers.
MODE SIGNATURE is set to record 16% rise in same-store sales before the ends of the first quarter in this year 2017. Analysts have attributed this to the conglomerate's active use of social media for helping to lure new customers to try out the luxury brand. The company posts unparalleled and unique photos of new designs & product regularly to showcase their arts. The feedback from customers has been remarkably positive.
It is not just big luxury fashion houses and retailers, who are utilizing the Internet and social media to sell fashion. The social media and viral marketing using sites such as Twitter and Facebook have made it cheaper and easier for small independent fashion retailers to sell their products and to get customer feedback without having to pay for costly professional market research.
More choice for the consumer means more opportunity to make their own decisions about what sort of fashions they want including the ethical trend for recycling clothes. Fashion is no longer about buying all the right labels but producing a stylish mix of high and low pieces and the move towards a more democratic Fashion industry is part of this trend.
The advent of the social media and the Internet seems unlikely to change. Customers are, at last, able to make themselves heard and any business owner would be stupid to ignore them. You can tap into the system as a designer or an enthusiastic fashion lover today!