Skip To Content

    31 Parenting Products From Target That'll Make You Think "Oh That's Genius"

    Get ready for some pretty, pretty, pretty, pretty good parenting products that will have you wishing you knew about them sooner.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A 3-in-1 Quick Fold Travel System to help every parent move through the different stages of babyhood. This system converts from an infant car seat holder to infant stroller to full-sized stroller. It makes any kind of traveling smooth sailing.


    The system includes a combination stroller and car seat, infant car seat base, detachable child tray, and parent tray.

    Promising review: "Obsessed with this stroller!! Car seat is light and clicks nice with the base, and I can put the stroller away or pop it up with one hand! Really nice ride, three reclining positions when not using car seat, and just overall a really good stroller!! Extremely happy with it and would highly recommend!" —srp

    Price: $319.99+ (originally $399.99; available in three colors)

    2. A 10-pack of Arm & Hammer Nursery Fresheners so you can keep your diaper bags, diaper pails, changing tables, and hampers smelling *so fresh and so clean clean*.

    Arm & Hammer freshners

    Promising review: "I’ve been using these for years in my kids' rooms. I just place one in the closet to keep the room smelling fresh. I’ve also used them in diaper pails when they were smaller and they help. Currently I have one in my trash drawer in the kitchen as well!" —Target reviewer

    Price: $10.99 for a pack of 10

    3. An adorable pop-up playhouse that, at 60 inches tall and 60 inches wide, you might be able to fit into, too! With a fun jungle print, you can get ready for some safari-themed pretend play.

    Jungle themed pop-up playhouse

    Promising review: "This tent is so fun!!! Don’t let the pictures fool you, it’s massive! It’s taking up half of the living room: room for mom and dad and the kiddos. Love the jungle print." —Michi

    Price: $65

    4. How to Stop Losing Your Sh*t with Your Kids, a parenting book to help you manage all those big feelings when kids don't listen, *lives* on my nightstand. Carla Naumburg's hilarious tone gets you amped to tackle all the bumps in the parenting road.

    How to Stop Losing Your Shit with Your Kids book cover

    Price: $13.64

    5. A leakproof bento box that's sure to get your little ones excited about eating lunch. I even try to sneak in some healthy snacks and it (almost) always comes back empty!

    A blue bento box filled with snacks

    Promising review: "I love this for my toddler. All the different compartments helps me get creative with wanting to add different snacks, fruits, veggies, etc. My son also loves it! It’s VERY sturdy and made with great quality, definitely worth the price. It’s easy to clean and store. I haven’t had to use the inner tray to warm food up yet so not sure how that will be, but I have refrigerated it and the food stayed nice and cold." —Lilsalcido

    Price: $24.99 (available in five colors)

    6. A travel wipe dispenser, because it's a great solution for quick and easy on-the-go diaper changes. It also includes a strap that conveniently hangs on strollers and diaper bags!


    Promising review: "Works perfectly and just what I was looking for! I was looking for a travel wipes container to keep on the back of our high chair for mealtimes, and was having a hard time finding something that wasn't too bulky and that would hang nicely. I've been using this for a few days and so far it's kept my wipes wet and fresh so that it's easy to clean up my little one. I'm overall satisfied and have yet to have any issues." —babyblue

    Price: $8.99 (available in two colors)

    7. And a UV sanitizer to help clean baby's bottles and teething toys. This device sanitizes items in just 11 minutes! AND there is no cleaning or descaling needed, because of its UV technology. You can even use this to sanitize the remote, phone, keys, and other household items!

    Model holding baby near sanitizer

    Price: $149.97

    8. A machine washable shopping cart cover that gives me so much peace of mind when grocery shopping. This ingenious product fits most shopping carts and restaurant-style high chairs, keeping your kiddo from touching their germy surfaces — AND it folds up into a small pouch, so you can easily throw it into your diaper bag/purse.


    Promising review: "Love the protection these provide from dirty shopping carts and restaurant high chairs, especially for my baby born right at the start of the pandemic. Folds up to store in diaper bag or can be hooked onto diaper bag too. Wish they had different (solid) patterns though!" —Mama2BabyD

    Price: $24.99

    9. The Whole-Brain Child, a book that provides 12 revolutionary strategies to nurture your child's developing mind, is another one that I swear by and recommend to all my parent friends.

    The Whole-Brain Child

    Promising review: "This book has changed the way I parent, as I do not want to pass down how I was raised to my own child. It even opens up awareness for the way I think and go throughout my day." —Target reviewer

    Price: $13.39

    10. A Pop It! sensory toy that is a hit among kids (and parents). It provides endless amounts of fun for those fidgety fingers. We have one of these in the back seat of the car because it is perfect entertainment for long drives.


    Promising review: "We loved the colors of this beautiful fidget toy! It keeps my girls busy and helps calm them down when they are upset!" —girlmom

    Price: $7.99

    11. A potty training chart because it's never easy to take on this task — but with this chart, which helps document all your kiddo's potty wins (like staying dry), you can get them excited about ditching the diaper.


    Promising review: "My son loves the velcro reusable stars! We've tried homemade potty charts, but they didn't give the same motivation and satisfaction. This one has my son excited to use the potty and has made potty training an enjoyable experience!" —Mommy of daughter

    Price: $14.99

    12. A paper box with a handle and clasp that's perfect for storing pictures, mementos, or tchotchkes. These paper boxes bring easy organization to your kid's space and are aesthetically pleasing to boot.


    Promising review: "Used this as a card box for my rust-colored/succulent baby shower. Now it’s a memento box for my baby — good size! Each of my kids have their own!" —Target reviewer

    Price: $8+ (available in three sizes and three colors)

    13. A pair of Ring cameras to give you peace of mind when you are not able to be in two places at once. Ring Indoor Cam is your solution to quickly check what’s happening at home, or in another room of the house, right from your phone or tablet.

    Ring camera on a shelf

    Promising review: "Really great cameras for the price. Using one as a baby monitor and the other in our kids' playroom. Works perfectly." —Joy

    Price: $119.99

    14. A 110-piece set of Magna-Tiles so you can sit back and watch your little one build for hours. Take it from me: these magnetic 3D tiles provide hours of play, and it's hilarious to knock them down. My husband and I even play with these after the kids go to bed!


    WARNING: choking hazard — small parts. Not for children under 3 years.

    Promising review: "This is our third set of Magna-Tiles. You can do so many extra-creative things with the Metropolis set. The kids never get bored of these and are always coming up with new ways to play." —Tigerdoll

    Price: $110.19 (originally $129.99)

    15. A two-pack closet storage organizer because let's face it — you have so much baby stuff, you don't know what to do with it all! The organizer has multiple sizes of compartments and drawers to fit all of your little one's essentials and make it easy to grab what you need right away.

    Two closet organizers with baby stuff

    Promising review: "I absolutely love these! They make closet organization so much easier, especially in smaller rooms." —Kaylyn208

    Price: $20.99 (available in 10 colors)

    16. A Babybjörn bouncer that provides natural rocking to stimulate your child’s development and help them stop crying (I swear). It's easy to wash, has an ergonomic design, folds flat to store easily, and is just plain wonderful. I don't know how I would have lived without.

    Baby in a BABYBJÖRN with a bunny

    Promising review: "A simple, well designed item that has become an essential for our household. We got a good amount of use out of a borrowed one with my first child, so we bought one for our second child. It's become one of our essential items. My baby boy sits in it comfortably — and safely out of the way — while he watches his toddler sister get up to all sorts. Packs flat to store and travel with easily, but is great quality and very robust." —Rebecca

    Price: $249.99

    17. A coding starter kit for iPads to help your budding engineer get ready for some STEM-tastic fun. This set comes with the Osmo base for iPad, 31 coding blocks, stackable storage, and three game apps.


    Promising review: "This is great for a basic introduction to coding! My 6-year-old loves this. I like how it promotes critical thinking skills but also feels like a fun video game." –LK

    Price: $99.99 (iPad not included; compatible for all iPads except Generation 1, iPad Air 4, iPad Pro 11-inch, and iPad Pro 12.9-inch. The minimum iOS version needed is iOS 10).

    18. A Sit-to-Step High Chair with a 2-in-1 design that converts from a high chair to a step stool, to grow with your child. Trust me, this high chair is worth the investment!


    Promising review: "I researched high chairs for a long time before making a decision. I wanted something sturdy, easy to clean, and that looks nice. I have been really happy we went with the Skip Hop brand! The tray and seat is easy to wipe and clean and our little guy gets it messy daily! The straps are easy to remove and wash if needed. I like that the base is large and a great place to set the tray and bibs when it’s not being used. Another bonus is that it will later be used as a kitchen helper. This double function is great." —Mom of four

    Price: $199.99

    19. A turn-and-tell clock to help your little ones learn to tell time. This ingenious educational toy will get your kids on track to read clocks in *no time*!


    Promising review: "Melissa & Doug has always been one of my favorite brands. This clock is a very helpful tool teaching little ones to tell time." –Cinderelly

    Price: $11.89

    20. Pride 123 is a beautifully illustrated counting board book that celebrates the LGBTQ community, and will help your kids learn about diversity, equity, and inclusion. My children absolutely love this book!

    Pride 123 cover

    Promising review: "Such a great book for kiddos, especially during Pride season. Fun colors and graphics, love it!" —Alana

    Price: $7.98

    21. An A–Z Bath Time Matching Game that helps turn bath time into fun time! Get creative and make bath time a learning experience by playing this memory game, with tiles that float and stick to almost any surface.


    Promising review: "What a cute and fun way to sneak some learning into tub time! These can be played on land as well…lots of fun and very cute! Great quality!" —k

    Price: $8.99

    22. A box of 14 reusable Batman-print three-layer masks to help keep your kids protected and safe. We love these masks because they can be used more than once, but they are inexpensive, so I don't get upset if the kiddo loses them at school. Plus the print is Batman, my personal favorite superhero!


    Also available in Troll print for $12.99

    Promising review: "My son is 6 and the small fits him perfectly. Granted he has a smaller head shape but they work perfect. I just know if I get a large size they won’t be as fitted and there will be gaps on the side of the mask. Definitely recommend! The print is super cute too!" —Franchesca

    Price: $15.89

    23. And a mask chain to keep their mask secure and *hopefully* guaranteed to come back home. This chain is just the right length for easy wearing around the neck.

    blue mask chain

    Also available in pink.

    Promising review: "We loved this mask lanyard for my 7-year-old son. I’m sad they’re out of stock because I was hoping to buy another. It really helps to keep his mask on during the day and safe during lunch so it’s not getting lost." –CaliMama

    Price: $4

    24. A vinyl splat mat that is perfect to put under baby's high chair or use when facilitating sensory activities. This mat is easy to clean, durable, and nontoxic.


    Promising review: "This is just what we needed. It’s thin enough that it’s easy to maneuver. Also easy to clean. Perfect size, it fits right under the high chair. If the baby drops something I don’t have any problem picking it up and giving it back to the baby." —Luci

    Price: $14.99 (available in two colors)

    25. A magnetic maze puzzle game to help facilitate problem-solving skills at an early age. This is another great toy to bring for long car rides — your young one will be captivated for hours (one can hope)!


    Promising review: "Engaging for various ages, 2–7. Builds hand coordination for fine motor skills. Also offers problem solving opportunities to get the balls to the destination by objects with a magnet." —Customer

    Price: $22.99

    26. A vegan hand sanitizer spray specifically formulated for kids, toddlers, and babies. This product is made with naturally moisturizing ingredients, such as monoi coconut oil, aloe, and alcohol derived from sugarcane, to leave skin soft and germ free without drying.


    Promising review: "When I was looking for a hand sanitizer for my son, I wanted something that was good quality without a nasty smell and that you couldn’t taste if my son stuck his hands in his mouth. Baby Bum Hand Sanitizer passed all my tests, it’s amazing. We take it everywhere and our son doesn’t get fussy about using it. Definitely a must-have!" —Karina

    Price: $4.89

    27. A cool-mist humidifier because no one tells you how often babies get sick! Having this handy will definitely help you out on those hard-to-sleep nights when baby has a stuffy nose or is coughing. Plus, you can set it on a timer or change settings remotely using the app.


    Price: $59.99

    28. A large, 48-piece solar system floor puzzle that is out of this world. My 7-year-old daughter loves doing this puzzle and we use it to start conversations about planets, space, and the great unknown.


    WARNING: choking hazard — small parts. Not for children under 3 years.

    Promising review: "I purchased this puzzle for my 5-year-old son who is currently obsessed with the solar system. He loves puzzles, and it is very durable and good quality. Puzzles for kids make amazing gifts and bring hours of nonelectronic joy! Win!" —HannahBanana

    Price: $9.99

    29. We're Different, We're The Same – it's one of my son's favorite books. Filled with the classic Sesame Street gang, this book teaches young children about diversity. The whole family will enjoy it!

    We're Different, We're The Same cover

    Promising review: "Cute book that teaches toddlers about diversity. It’s one of my son’s favorite books!" —Jenn

    Price: $3.30

    30. A pack of Boogie Wipes that are a serious game changer for stuffy noses. These wipes are made with natural saline, which is gentle on the skin, helps clean and dissolve snot and boogers, and wipes away dirt and germs. They’re gentle enough to be used on noses, faces, fingers, and toes. Trust me, I even started using these on myself!


    Promising review: "These are SO good! My little one has been perpetually sniffly since starting daycare and these have been a lifesaver. Super gentle for his sensitive skin and they easily remove the stubborn, caked-on morning boogies!" —peajeigh

    Price: $9.99

    31. And a baby nasal aspirator and saline spray to save parents' sleep when baby is sick and filled with snot! Don't worry, the simple design and instructions make it easy to use and clean. This is my ultimate new parent recommendation — you definitely needs this ingenious device!

    NoseFrida kit

    Promising review: "I think every parent needs one of these. This suctions so much better without needing to shove those regular bulb syringes into their tiny noses & is super easy to clean." —janemonreal

    Price: $19.99

    The reviews for this post have been edited for length and clarity.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated banner