Steps Involved In The Ranking Of Webpages

Getting the webpages ranked in search results is what most of the SEOs talk about. But knowing what search engines do in order to rank webpages is even more important. This way, you can strategize your SEO methods in much better way.

Now, one may wonder why search engines need to rank webpages after all. The reason is quite obvious; the people will not like the search results. Therefore, they cannot use any other sorting method to display result. They need to rank the webpages based on certain factors.

Now, we will move to the question about how search engines rank pages. It is a simple concept understanding which will be quite helpful for you in knowing about right ways to get your webpages’ ranks improved.

Classification

The first thing the search engines do with incoming queries is the classification. The process helps search engines know about the action they need to take with the queries. The basic task done in the classification process is the labeling of queries. The labels may include:

•YMYL

•Local

•Unseen

•Adult

•Question

There are so many kinds of classification to talk about in this regard but above information should be enough for you to understand the basic concept.

Context

Context is what search engines have been working on for past many years but the algorithms of today’s age focus heavily on it. There are several parameters which help the search engine understand context of a query. For instance, let’s talk about the query “weather”. When you enter this query in search bar, you get the results describing the weather condition of your specific locality. This is what the context of a query is all about.

Weight

If you have been hearing about RankBrain, you need to know that this step basically involves it. Before search engines rank the pages against a query, they need to determine the types of ranking signals that are most important in the case. For instance, when you search ‘Civil War’ in Google, you are going to get something related to the history of Civil War unless you attach the parameters to define what exactly you are looking for. Similarly, if you search something which primarily belongs to the recent years but it had also been the story of the past, you may get the results based on the recent happening.

Ranking

Ranking is a step which can be considered as an output of the query. When you enter a query, search engines work on that query based on factors mentioned above. The above mentioned factors just cover the basics and that too very briefly. There is a complex operation that is performed in this regard.

Bottom line is that if you want to work on improving the ranks of your website, you are going to have to consider the factors which search engines consider while entertaining a query.