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    “Shea Butter Baby” Added Necessary Moisture To My Ashy Life

    This is for the Editorial Fellowship.

    True Life: I Can’t Stop Listening To Ari Lennox

    Dreamville’s leading lady Ari Lennox unleashed her sultry, soulful vocals on the world with her debut full-length album Shea Butter Baby. As R&B continues to evolve and adopt more contemporary sounds, Ari Lennox managed to fuse modern themes with classic tones and created a top tier R&B Neo-Soul project.

    From beginning to end, Ari Lennox echoes the sentiments of a generation on love, sex, time and space. With features from only J. Cole and J.I.D., the Washington D.C. bred singer holds her own. With Shea Butter Baby Ari Lennox clearly defines her artistry creating perfect millennial mood music that will last beyond our generation.

    The vulnerability presented by Ari Lennox gets fans to the nitty-gritty of both struggles and triumphant moments. From singing about the ups downs of financial constraints on Broke to the joys of personal space on New Apartment, Ari Lennox creates a relatable, necessary narrative over both soulful and sultry instrumentals and, upbeat rhythms. Like most classic R&B, Ari Lennox does not shy away from bold, sexy lyrics. With Up Late, BMO, Pop and Chicago Boy details her mind and body’s needs and desires.

    If singing delicately about “dollar store wine glasses” and “Target lingerie” wasn't enough, the smooth vocal talents of Ari Lennox should do the job. Her voice transforms from powerful to soft coating each track with the proper energy. On Shea Butter Baby, Ari Lennox captured the good, bad and ugly that exists in my own world, simultaneously validating my loneliness yet reminded me it does not exist.

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    During an interview on iHeart Radio, Ari Lennox shared the intention behind Shea Butter Baby.

    “Shea Butter Baby means empowerment. It means like talking my sh*t. It means just being proud of like who I am. Being proud of all my fellow black sisters and letting people know about the struggle that we face and unapologetically. And it's just like owning our sh*t. It's for us. I made it for, us, you know.”

    Hopefully, Shea Butter Baby indicates only the beginning of a fruitful Ari Lennox’s R&B career.