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I Just Found Out What LaCroix's "Natural Flavor" Is And I'm Delighted

It's made with heat.

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It's "essence," a clear, concentrated natural chemical derived by heating the skins or rinds of fruits.

Pixelpot / Getty Images (Edited)

To expand, the chemical is described as vapors that are “captured, condensed and eventually sold by the 55-gallon barrel.” Which, TBH, just makes me think of a LaCroix potions master stirring a cauldron of burning fruits.

To be fair, the website already states a version of that fact, but the article reveals the production process behind this mysterious ingredient.

And it greatly expands on the useless answer a LaCroix spokesperson gave the Wall Street Journal: "Essence is — FEELINGS and Sensory Effects!" *facepalm*

And while, according to the FDA, essence can refer to any "flavoring constituents derived from a fruit, bark, meat, poultry, or fermentation products thereof," LaCroix states on its site that all its "flavors are derived from the natural essence oils extracted from the named fruit in each LaCroix flavor."


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