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    27 Hidden Gems On Amazon That You've Probably Never Heard Of

    Popcorn salt that'll make your at-home microwave popcorn taste like it was popped at the movies. Say less.

    1. The Ultimate Reading Challenge, a book of 25 challenges (and rewards!) that'll encourage your inner bibliophile to explore new cultures, embrace diversity, and invigorate your creativity. It's time to finally get through the "To Read" pile that grows taller by the day.

    the cover
    closeup of the envelopes, one of the challenges says
    Amazon

    Promising review: "I was so excited to get this. The book is very big, which I like. It is also super colorful. When I open it, it’s filled with all of these pockets with the challenges written on them and the rewards inside. I am a big reader and this is a fun journey to go on. I shared this with a friend of mine and she was very interested in it and wanted to get it for her daughter. Some of the challenges may need to be adjusted for ages, but you can easily just change the challenge. This is hard covered. Beautiful setup. This is going to be very fun and makes a great gift for yourself or for anyone else. And I’m really excited to see what the rewards are as I completed the challenges!" —GG

    Get it from Amazon for $23.50.

    2. A pack of UV stickers so you know when it's time to slather on some more sunscreen. That's right — these color-changing stickers will alert you when your sunscreen has worn off. They're ultra thin and will survive sweat, water, dirt, and more.

    Promising review: "I am in LOVE with the concept of these. I cannot tell you how many times I asked myself the question, 'Should I put on more sunscreen?' when it's too late and I'm as red as a lobster. Big fan of the packaging and portability.  A really ingenious idea. Here is to a happier, healthier, future ahead!" —CopperStad

    Get 16 stickers from Amazon for $14.99.

    3. The Clean Ball, a genius German invention to get rid of purse sand — y'know, the fine layer of dirt, dust, crumbs, grit, and who knows what else that you scrape your hand against whenever you're rooting around your bag and you brush the bottom of your tote. Inside the honeycomb pink ball is a smaller sticky ball that picks up debris and washes clean so you can reuse it.

    a pink sequin bag open to show the pink ball
    Amazon

    Promising review: "This little ball is genius! It rolls around in my purse, which I live out of. It picks up a lot lint, debris, or even crumbs. It's easy to find with the bright pink. Just remove and wash and it’s ready to go again. The price was great and something I can use for years. If you live out of your purse this a must-have!!" — dj3biggs

    Get it from Amazon for $12.99 (available in pink and gray).

    4. Some Sock Ons if you're tired of your little one wriggling out of their socks. These stretchy sleeves sit over their sock, preventing them from kicking or tugging off their socks, thus saving you the annoyance of coming home from the park only to notice your baby has one (or even two!) fewer socks than when you left this morning.

    Promising review: "You have to get these. They are absolutely a necessity with little babies. I got them as a gift and wasn't convinced I would use them. But once I did, I haven't stopped. His socks never come off. They stay on all day! The daycare teachers love them because they aren't constantly putting his socks back on. He is 8 months old and wears the bigger size. I think 6–12m. We didn't start using them until about 6 months old when he went to daycare and also started wearing socks. Makes a great gift for new parents. Must have!" —Jrc85

    Get a three-pack from Amazon for $17.04+ (available in four color combinations).

    5. A cult-favorite ~secret~ popcorn salt for anyone whose favorite food is movie theater popcorn. Well, lucky for you this seasoning gives regular microwave popcorn the salty and savoriness you've only experienced with popcorn at the movies. In fact, several reviewers who've worked at the movie theaters and amusement parks swear this is the stuff they used at work, so you know it's the real deal.

    A carton of Flavacol salt
    Reviewer image of buttery popcorn
    Emma Lord / BuzzFeed, www.amazon.com

    BuzzFeed editor Emma Lord swears by this stuff:

    "Our family recently unearthed this because beloved To All The Boys I've Loved Before author Jenny Han mentioned that it was her secret to delicious popcorn, and it may have just wrecked me for other at-home popcorn for the rest of my life. It genuinely tastes just as salty and buttery and savory as fresh movie theater popcorn. I inhaled it so fast that every single one of my organs lit up in mild alarm."

    Promising review: "I used to use Flavacol during my time working at an amusement park and popping popcorn for hungry guests, so I knew this was what the 'professionals' use. I am happy to report that using this does make your popcorn taste like it was just popped at a movie theater. I like to put a little bit of oil on my kernels, mix in some Flavacol, and then add it to the pot of oil on my stove top when it's hot enough (as opposed to sprinkling it on top of freshly popped corn, which I could see easily accidentally adding too much). It also means that I'm no longer loading up my popcorn with additional toppings like butter or plain salt. Yum!" —Kate R

    Get it from Amazon for $9.80.

    6. A plant-based milk maker because the only thing separating you from a glass of fresh, home-made almond milk is 15 minutes. If you've ever made nut milk at home before you know it's a lot of work; there's overnight soaking, blending, straining, nut bags, leftover pulp, and a lot of cleanup. But this magical machine does all the work for you with the push of a button — and then it cleans itself up.

    It comes with six milk presets: almond, soy, cashew, oat, macadamia, and coconut. You can also use spelt,* quinoa, sesame, walnuts, pistachios, hazelnuts, and hemp. Add in flavors like vanilla or chocolate if you'd like and you're all set!

    Promising review: " I just received this product today and used it once to make soy milk. I must say it is super easy to use. I ran the self-cleaning a couple of times first before I actually put soybeans in it to make the milk. Simply load the beans/rice or whatever you want to make, press the button, and the machine takes over. It will even auto clean it when done brewing. No, the milk is not as 'smooth' as the store-bought since the pulp is actually ground super fine and added into the milk during brewing instead of being strained out. I personally like it like because it tastes nice and rich and is not wasteful. Can’t wait to try making other ones with the recipe booklet enclosed. Nothing beats fresh brewed rather than in cartons. It is not huge so it doesn’t take up a lot of counter space." —Mike Weitzel

    Get it from Amazon for $209.95.

    7. A multi-use K-beauty lip and cheek tint that'll help you create looks on the go. Its a blendable, buildable, highly pigmented formula made with shea butter so it's never drying.

    model wearing a pink-red tint on their lips
    reviewer wearing the red-brown tint as a blush

    Promising review: "This is the perfect product. In the past I’ve always felt like blush was so powdery, and it would build up and make my face too matte. My face is naturally dry, so I didn’t want matte. I’ve received so many compliments on this blush, because you can blend it into your foundation, or concealer however much you’d like." —Hannah P.

    Get it from Amazon for $10 (available in five shades).

    8. A chocolate bar maker so you can play Willy Wonka and create candies you've always dreamed about eating.

    Kit comes with molds, deco pen, stamps, and wrappers.

    Promising review: "We use Enjoy Life chocolate chips to make dairy-free chocolate bars and it is so much fun. This kit has been great. We've been using it for a couple of years now. We make chocolates for Halloween, Christmas, etc. I highly recommend this kit! I don't really use the red squeeze bottle though, I find you end up wasting chocolate that way. We just use a double boiler to melt the chocolate and then spoon it into the molds." —H. Collins

    Get it from Amazon for $19.99.

    9. And speaking of chocolate, a pack of edible chocolate candles to top off birthday cakes and probably freak out a few folks when you bite into the candle post blowout. Just make sure you remove the wick before you take a bite. 

    a lit candle in a donut hole
    reviewer holding the candle, which is a few inches tall

    Promising review: "Got this for my son’s birthday. He and the other kids love it. They were so surprised when I asked, 'Who wants to eat a candle?' But after I took a bite, everyone wants to eat it too. There was more interest in eating candle than the cake. This chocolate candle is a must for any kid's birthday." —Amazon Customer

    Get a three-pack from Amazon for $15.99 (available in four patterns and in larger packs).

    10. magnetic soap holder if you're tired of gunky soap bars that sit in their juices between showers. 🤮 Just press the magnet into the bar of soap and it'll adhere to the included base so your soap can dry out between uses and last a long longer.

    Promising review: "This works well and is a stronger magnet than others I've had. TIP! Some reviewers said they find it hard to adhere the metal disk to soap, but here's the trick: soak the soap in a low dish of water for 10–15 minutes. Then, flip it over, and on that softened side, slowly push in the metal. Let the soap harden again (like overnight) before hanging it from the holder. Works every time :)" —AmznSFgal

    Get it from Amazon for $5.44.

    11. An AirPods cleaning kit for de-gunking your earbuds. They're hella dirty. Even if you can't see the earwax, it's there. Trust me. 

    before photo of an AirPods earbud that has been cleaned with the cleaning putty
    after photo of the cleaning putty covered in chunks of earwax

    It comes with the cleaning pen, a soft cloth, wipes, and cleaning putty. 

    Promising review: "I wipe down my AirPods regularly but I couldn’t get them REALLY clean. I fall asleep and wear them all night sometimes, my ears drain when I have allergies, and I just knew that horrible things lurked that I could not see. I saw online that you could buy sticky stuff to pull out the gunk so I looked on Amazon and found this kit instead, which had the sticky stuff plus some wipes and what looked like a cool little tool. I just used it and I am not exaggerating when I say I kept shrieking, 'OMG!' repeatedly as the blue stuff extricated more and more vile ear matter from the mesh on the AirPods. Then I used the brush on the tool and even MORE stuff came out. (Side note: Do you like Dr. Pimple Popper? You will love this kit. It’s gross, but so satisfying.) You know that little opening on the top of the AirPod? IT’S DISGUSTING AND I DIDN’T EVEN KNOW IT! I don’t know what kind of Tardis-type properties that thing holds, but way more stuff came of it then looked physically possible.The tool allows you to swab out the inside of the case with the foam end, and chisel out any remaining dust. The AirPods sound better now, too, as you would expect." —Nouvelle Orleans

    Get it from Amazon for $9.95.

    12. A K-beauty mascara because it ticks all the boxes: lengthens, thickens, lasts forever, doesn't smudge, is waterproof, and holds a curl like nobody's business. And on top of all that, reviewers say it's lightweight so you get the lash-darkening, curl-holding benefits without the formula feeling heavy and causing your lashes to look droopy instead.

    Promising review: "If you need budge-proof, waterproof, humidity-proof and likely grenade-proof mascara, this is for you. I have repurchased several times already and this performs beautifully every time. It is a very inky black and really lengthens/adds volume even if your lashes are thin/sparse. Price is reasonable as well. As stated it'll stay with you as long as you want it to. Potential con: it's difficult to remove UNLESS you have the Etude House remover; this is magic in a bottle and takes it off without effort. I saturate a cotton pad and let it sit briefly prior to wiping off. I have tried oils and other micellar waters; the only one which works is the aforementioned remover. Because it never smudges or flakes it's perfect for contact lens wearers." —S. Blood-Rodriguez

    Get it from Amazon for $9.90.

    13. A 3-in-1 hot tool with interchangeable heads that'll style, curl, and volumize — for the jaw-droppingly low price of less than $20.

    reviewer with loose waves
    another reviewer with sleek, straight hair

    It comes with a smoothing concentrator head for precise drying, a 1.5-inch brush head for volume, and a 1-inch brush for curls and waves.

    Promising review: "I'm shocked this doesn't have higher ratings. I was skeptical when I bought this, but it is the only hair tool I use now! This has made my hair look like I've just left the salon! I have long wavy thick hair and I can finish my hair in under 15 minutes. I love that it has a dryer piece along with the brushes with a hot and cool settings. It is super powerful and really works. It makes my hair bouncy and smooth. If you want pin straight hair, you can just go over it with a straightening iron. I've had this for more than a year, and it still works. Even if it stops, I'll just keep buying it as long as it is on the market. Only bad thing: I wish I knew about this sooner; it would have saved me lots of money from buying those high end hair tools. Overall great product!!" —Veronica

    Get it from Amazon for $16.09.

    14. A scallop bathing suit so you can enjoy the tummy-baring look of a two piece while also taking advantage of the support a one-piece gives you. 

    model wearing the red version
    reviewer wearing the black version

    Promising review: "I loved this swimsuit! It was very comfortable and fit true to size. I wore it all day and it was very comfortable." —Danielle McCray

    Get it from Amazon for $34.99 (available in sizes XS–XXL and five colors; this plus-size version is a great alternative if you have a larger chest).

    15. dishwasher basket to corral all the bottles, nipples, pump parts, sippy cups, kids toys, food containers, and more. No more hand-washing every. single. dang. thing.

    Promising review: "I bought this to wash all the little containers and lids from carrying salad dressing to work. It holds everything perfectly in place and I never have to worry about something falling through the racks and being melted by the dishwasher heater coil. Jar lids fit perfectly for sterilizing too. I can see that it would be perfect to wash little ones’ straws, baby bottle nipples, sippy cup lids, etc. The construction is heavy duty and it will find a lot of use through the coming years." —SheilaH

    Get it from Amazon for $6.49.

    16. A box of kombucha drink tabs if you want all the bubbly, probiotic goodness of kombucha without the cost, waste, and carbon footprint of a $6 bottled buch. Just drop a tab in water and you'll have a lightly sweet (there's less than 1g of sugar) and ultra refreshing bevvy. 

    Promising review: "Recyclable packaging, easy to use, great flavor, and helpful for gut problems. What more could you ask for, really? I love these and will be trying all the other flavors. There's no 'weird' aftertaste but it's not super sugary either. Very lightly sweet and pleasant, with no carbonation to irritate your stomach. I see myself being a longtime customer!" —uwu

    Get it a six-pack for $15 (available in three flavors).

    17. HairyGrabster, a hilariously named thingamabob (from Shark Tank!) for anyone who slaps their hair on the shower walls, much to the dismay of your roommate or partner. There are suction cups on the back so it hangs right in the shower with ya, and is covered in hair-hungry soft bristles that latch on to shed strands so they don't clog your drain.

    Promising review: "I saw this product on Shark Tank and was annoyed that the sharks (nearly all men, and one woman who’s worn her hair short for years) had such a strong negative reaction to the HairyGrabster. As soon as I saw it, I was like YES, I NEED THAT! Especially since my husband decided to grow his hair long as an outcome of the pandemic. We need this silicone thing to keep our drains clear. He had no idea you lose that much hair when you wear it long, but that’s because I’ve been the one picking his hair out of the drain lately! I tested it out in the shower tonight, and the HairyGrabster lives up to its name! See my attached photo. The mass of hair is gross, but less gross than yanking it out of the shower drain along with other nasty stuff. $10 each is kind of expensive, so I bought a two-pack to defray the cost. I never knew I needed this item, but now I can’t think of a better solution, aside from cutting my hair shorter to minimize hair loss. I will be buying more to give as gifts to my other long-haired friends. The HairyGrabster suctions to the shower door really well. You just need to wet the back beforehand!" —Holly TJ

    Get it from Amazon for $11.95 (available in blue and white and in a two-pack).

    18. A sun milk with SPF 50+ because it's like a sunscreen and primer in one. It boasts a double-layer UV-blocking system that lasts through sweat and water, while creating a silky-smooth base for makeup. And it corrects skin tone so you can just skip the makeup entirely.

    In the progression photos above, you can see a reviewer before applying the sun milk, after applying the sun milk, and then the sun milk under makeup.

    Promising review: "I have dark oily skin and purchased this product after reading recommendations. There is no white cast; you can barely see it upon application unless you use too much. You definitely do not need a lot, it spreads thin. When it dries, any color is gone. It also helps slow down my face getting all greasy as the day goes on, which I love. My skin is very very oily but I can still apply this after my moisturizer and feel totally comfortable. I'm not a fan of scents, and the scent on this is extremely mild." —Ms. Renee

    Get it from Amazon for $17.99.

    19. A castle-building book that'll provide detailed instructions for crafting pyramids, rockets, airplanes, trains, ships, and a dozen other hideouts for your kitty. Any pet owner knows cats will care more about the box in which their treats are delivered rather than the treats themselves...so forget about the damn treats. Upgrade their cardboard studio into a freaking submarine!

    gray cat sitting in a box that has a cat-shaped cutout in it and a hanging fish charm
    cat sitting in a box shaped like an airplane

    Promising review: "At last, a way to reuse and recycle those Amazon boxes! Cute cat houses, ingeniously designed. Pays for itself with your first build." —Leslie Ellis

    Get it from Amazon for $8.49.

    20. EggMazing Mini, a spinning egg decorator so you don't have to deal with dyed fingers, spilled dye, and dye stains on your white carpet this Easter. It's so simple to use that even the littlest ones can join the fun. Heck, you can even use plastic eggs!

    gif of the eggmazing with an egg spinning inside as someone draws on it with pink marker
    reviewer's multicolored eggs

    It comes with six nontoxic markers, but one reviewer used their own metallic markers for even more magical results. 

    Promising review: "This was the most fun we have ever had decorating eggs! SO cool! We will purchase another one for next year so that more than one person can be decorating at a time...and we will be purchasing as gifts as well. The eggs looked awesome! Super special family time making them." —c.s

    Get a four-pack from Amazon for $16.47.

    21. A makeup brush cover to protect your brushes wherever you take 'em. These covers are great for traveling and will prevent the bristles from getting deformed when they're crammed in a makeup bag. Plus they're equally great if you're the type of person who throws their brushes in their everyday bags for touchups on the go since the silicone cover prevents leftover makeup from staining the inside of your purse.

    a white cover and pink cover over several brushes
    fluffy powder brushes with the silicone covers over them

    Promising review: "I bought this product because I needed something to protect my makeup brushes when I throw them in my purse when I go out. The type of brushes I use to apply foundation are not retractable, so they just collect a ton of germs if just thrown into your purse. I searched Amazon and found this amazing product! It's super affordable, came in a pack of two, and is so convenient! I would definitely recommend these to anyone who uses makeup brushes and takes them on the go." —Amazon Customer

    Get two (one white and one pink) from Amazon for $12.49.

    22. A one-shoulder jumpsuit if you're tired of bulky winter sweaters, sweat-inducing skintight thermals, and jeans that make your legs feel like cased sausages. This wide-leg jumpsuit has a breezy open back and spaghetti straps, and is basically the antithesis of winter wear. 

    model wearing the olive green jumpsuit with strappy sandals
    Amazon

    Promising review: "I was praying this worked because I loved the picture. It's so good. The material is soft, almost cotton but thicker. Not cheap feeling at all. I am a 38C bra and bought a large. It fits amazing. I think I can even forgo a bra. The pant length isn't as long as the photo. It hit me about an inch or so above my ankle (I'm 5'7"). So elegant, sexy, and comfy. Sign me up for another color!!!" —Kerri L.

    Get it from Amazon for $38.99 (available in women's sizes S–XL and 14 colors).

    23. A long-lasting treat dispenser for distracting your pup so you can actually get work done. It's designed for light to moderate chewers, but some reviewers with aggressive chewers swear it keeps their dogs busy for hours.

    Treats are included.

    Promising review: "This is our little pitbull’s favorite toy. A powerful chewer, she can decimate a toy in minutes, but not this Yeti! Add a yak nugget, microwave it, and it becomes a distraction that can last for an evening. Quite the babysitter for an energetic pup. She loves it and we love the quiet time ;) Fabulous concept, great execution, terrific value! Will buy again and again. Nice job, Yeti!!" —Kindle Customer

    Get it from Amazon for $17.99 (available in three colors)

    24. A transparent soap bar because not only do reviewers say it's great for people with sensitive skin, but reviewers also say that it's great for soap brows. Case in point:

    Promising review: "I ended up spending $80 on a brow lamination that didn’t even work and then I did some research and found this. OH MY GOSH does this stuff actually work!! I get a spoolie and wet it and rub it on the bar of soap a few times and then brush up those brows! It gets really hard and feels like you have a soapy thick paste on your eye brows but I’m planning on doing this for awhile to train them. A must-buy and it is super cheap!" —Amazon Customer

    Get a two-pack from Amazon for $3.99.

    25. A truly impressive skin cream that'll have you demarcating your life into two periods: Pre Egyptian Magic and Post Egyptian Magic. It's made with a blend of beeswax, propolis, olive oil, bee pollen, honey, and royal jelly you can use to help fade scars, treat cuts and scrapes, soothe eczema, moisturize your lips, remove makeup, condition hair, hydrate cracked heels, and more.

    Promising review: "This cream is absolutely amazing!!! I put it on every night and on days I don't wear makeup. It has completely gotten rid of my eczema on my eyelids that I have been battling for over eight months, which was a complete nightmare! The prescription steroid cream I was using would burn my eyelids and would never completely clear my eczema, and I would still have constant flareups! Egyptian Magic Cream makes my complexion look so healthy, and I have a natural glow! I have gotten so many compliments on my glowing complexion. I slather it on my face, eyelids, lips, elbows, legs, knees, and even my chest! It just feels so good and makes my skin looks so good. I have been using it for about a year and have gotten so many of my family and friends hooked! I usually don't give reviews like this with so much detail, but I just love this stuff so much!" —Sasha DeSantos

    Get it from Amazon for $14.95.

    26. A sippy cup with a weighted straw so keeping you munchkin hydrated is oh so easy. It's made without the spill-proof valves that are so freaking annoying to clean. And the added weight to the straw keeps the straw down so your child can still drink if they've tipped their cup. 

    child holding a penguin-shaped sippy cup
    Amazon

    Promising review: "My daughter has difficulty drinking from sippy cups. This cup has really helped her. The weighted straw allows her to get liquid no matter how much or little she tips the cup. The cup dissembles and is very easy to clean. And with the built-in cover it is easy to transport. I love this cup for our toddler!!" —Cassandra DiPasquale

    Get it from Amazon for $19.95.

    27. A mystery box of cat hats to outfit your furry friend. How could you not enjoy a watermelon cap for your fluff ball?

    Cat wearing a banana hat
    cat wearing a strawberry hat

    Promising review: "This is by far the cutest idea! I love that this is a mystery box and what you get is completely random. I think this was a melon type of hat and it fit puurfectly! My cat is rather small but the hat has a good stretch to it and seems decently made as well. If you're thinking about purchasing this just do it, you won't regret it!" —Daniel Pollack

    Get it from Amazon for $8.49.

    You preparing to treat yourself: