1. The story line is impeccable
The VOID started creating these experiences with ILMxLab, which is Lucasfilm's immersive entertainment division. While creating the hyper-reality experience, story was important! For people to go through the experience and handle different tasks and be truly immersed was important. When you finish the experience at The VOID you feel like you've truly walk through a story where you were the star.
2. It puts you right into the action
The best part about hyper-reality is how realistic everything feels. From the moment you put on your helmet to the moment you take it off at the end of the experience, you are right in the middle of the action. During the Star Wars: Secrets of the Empire, guests are shooting and carrying real blasters, walking on Mustafar, where they can feel heat and smell smoke. Everything you experience brings the the action to a whole new level.