Prime minister Theresa May set aside Monday morning for a big speech about housing, aimed at getting on the front foot with voters who want to buy their first home.
May talked about increasing housing supply, while also taking time to swipe "nimby councils" and the fat bonuses paid to property developers for making it harder for young first-time buyers.
Naturally, May's media team decided to stage the occasion on the set of a Pink Floyd music video, with a clear brick theme.
Theresa May: “There’s nothing inherently wrong with renting your own home...you’re not less of a person for doing so.” https://t.co/glEUn3uDCj
One problem: On TV, those bricks looked like they were swallowing the prime minister.
The set design for Theresa May's speech kinda looks like something I would have designed using WordArt for a powerpoint presentation during an IT class in secondary school. https://t.co/GmYpzCBAvW
All the bricks weren't even the same size! Who built this brick lectern?
"We want a backdrop for a speech that suggests 'building'." "How about some bricks?" "Bit obvious, but OK. Now, what about an idea for the lectern?" "How about.... some bricks?" "It's your last week isn't it?" "Yup." "It'll do." https://t.co/gEpCN4GLOA
It was probably a great idea when it came up in the media team's strategy meeting.
backdrop designer: 'that's enough bricks, I think' podium designer: 'oh no it's not'
In practice, not so much.
@youngvulgarian @MrKenShabby
The possibilities for topical metaphors were endless.
Who wore it better?
Twitter says it makes her look like she's standing in a chimney
@jimwaterson
Even the Liberal Democrats were building on the meme.
All in all you're just another brick in the wall
It's never a great sign when that brickpocalypse isn't even your worst backdrop-related fail in the last six months.
