This is Lynton Crosby, the Australian strategist who's being paid a reported £500,000 to mastermind the Tory election campaign.
But wherever the money's going, it doesn't seem to be getting the Conservatives much in the way of original ideas. Instead, most of their attack lines – and even entire adverts – seem to be recycled from various campaigns in Crosby's home turf of Australia and New Zealand. For example...
1. This attack ad, soundtracked by an obscure Gracie Fields song.
As The Independent reported, this Tory ad from February is a near-perfect rip-off of an ad from former Australian prime minister John Howard's 2004 re-election campaign, borrowing not just the look and the song but the weird crashing noises on the soundtrack.
2. The idea of a "coalition of chaos".
The shot that sums up the night. #CoalitionofChaos #ChallengersDebate #BBCDebate
David Cameron has adopted it as his new favourite phrase to describe the idea of a Labour government being propped up by the SNP, or indeed any and all of the left-wing minor parties.
As it turns out, it's the same message used by conservative Queensland premier Campbell Newman in his re-election campaign earlier this year.
In attack ads across the state, Newman warned of a coalition of chaos if the minor parties were allowed into government. He lost.
3. The cover of the Conservatives' party manifesto.
The Tories went with a fresh new look for their election manifesto this year, ditching the plain blue cover from 2010, with its "Invitation to join the government of Britain", in favour of a photo of Cameron and his top team looking engaged and united.
The same formula was used by Tories' Australian cousins in 2013: The Liberal party released a policy plan featuring a caring-looking Tony Abbott alongside his star recruits.
4. This other, near-identical manifesto photo.
Just to make it abundantly clear that the Conservatives have been studying their Commonwealth cousins, here's a pre-election pose from Queensland's Liberal National party earlier this year. There are only five people rather than six, but that's pretty much the only difference.
5. The red-blue divide.
Recent Tory adverts have been playing up the choice between red, left-wing Labour and blue, right-wing Conservatives. Choose one or the other.
It's the same premise used by New Zealand's centre-right National party as long ago as 2005.
6. The "economic wrecking ball".
Along with the "coalition of chaos", the Tories have relied heavily on the "wrecking ball" to symbolise Labour's economic mismanagement. The latest variant is to describe the SNP as the "chain" swinging the Labour ball.
The metaphor can be traced back to at least 2011, when it became then opposition leader Tony Abbott's favourite line of attack against the Australian government's carbon tax, which he described as a "wrecking ball" to the economy.
He used the line so much – and it was so effective – that the swinging ball came to be seen as a symbol of his own hard-nosed style of opposition.
7. Putting L-plates on the opposition leader.
View this video on YouTube
The same attack ad that copies the Gracie Fields song features a final section in which Ed Miliband is depicted with "L-plates".
It's almost identical to an ad used by the New South Wales Liberal party against Labor leader Luke Foley earlier this year. And as The Guardian has pointed out, to another one from 2004 about Mark Latham, a challenger to John Howard.
All that's really required to make it work is an "L" in the opposition leader's name.
