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2.Winky Lux Lip Sleeping Mask makes sure your lips stay pillow-soft as you lay your head on your pillow. Apply the marshmallow-scented treatment before your sleep and let the murumuru butter, hyaluronic acid and vitamin E do their work. You'll wake up with a perfectly moisturized pucker.
3.Heritage Store Rosewater Facial Mist has been around for over 50 years, making fans out of everyone including Ms. Jennifer Aniston! Known as "the OG of rosewaters," this versatile spray can be used for myriad purposes, from refreshing hair to giving a dull complexion a boost.
4.Frank Body A-Beauty Coffee Scrub not only exfoliates the skin, buffing away dead skin cells, but it also brightens it while fighting acne AND reducing the appearances of scars. Talk about a powerhouse! This is all thanks to unique Aussie ingredients like kakadu plum, macadamia oil, eucalyptus, and finger lime, which is a naturally occurring AHA.
5.InstaNatural Vitamin C Cleanser for Face is an all-in-one product that cleanses the skin from the day's dirt and makeup while also fighting acne, brightening skin tone, and protecting against oxidative stress (which can result in wrinkles and other aging markers). If you don't have a bottle of this in your bathroom cabinet, what are you doing with your life?
6.NYX Professional Makeup Ultimate Eyeshadow Palette proves you don't need to drop tons of cash to get a fire eyeshadow palette that you'll use time and time again! Highly pigmented and easily blendable, you're going to want to hit pan just to have an excuse to buy another one!
8.Undone Beauty Water Bronzer creates a healthy, natural glow due to its water-based, blendable formula. No need to stress about streaks or clogged pores with this soon-to-be fave.
9.BYBI Bakuchiol Booster Facial Treatment is loved by reviewers for its ability to smooth fine lines and pigmentation, improve texture, and make skin feel smooth and softer. If you're someone who hasn't been sold on the retinol trend, this plant-based retinol is a good way to try it out since it's less harsh than typical ones.
10.Odele Curl Defining Conditioner will make sure that your curls stay hydrated, bouncy, and free from frizz and drama! If you prefer your haircare to be as "clean" as possible, you'll love this plant-based conditioner that gives you good hair without sulfates, parabens, and phthalates.
11.Cocokind Vitamin C Serum with Sea Grape Caviar increases hydration levels in the skin, so if you're someone with a dry complexion, add this to your cart immediately! You'll find your skin to be glowier and protected by the vitamin C.
12.Mented Cosmetics Semi-Matte Lipstick celebrates inclusivity with a variety of shade offerings. Reviewers love how well these nude lipsticks work for a variety of skin tones while also having a gentle formula that's both vegan and cruelty-free.
13.Winky Lux Peeper Perfect Under Eye Concealer hides under-eye circles in a natural way, meaning that it will provide full coverage without making you look like a mannequin. A combination of grape seed extract, hyaluronic acid, olive oil, and vitamin E keeps the thin, delicate skin in the eye area hydrated and protected.
14.Jason Wu Beauty Flora 9 Eyeshadow Palette may be the new kid on the beauty block compared to other legacy brands, but it's already proving itself to be a must-have for any makeup kit. The vegan formula is easy to work with and the shades are versatile for any day-to-night look.
15.Heritage Store Ancient Healing Clay will be your new go-to when your skin needs some deep cleaning. It uses bentonite clay to get gunk out of your pores and improve uneven texture.
16.Sky Organics Organic Castor Oil is a modern, organic version of an old remedy people swear by when they're trying to get their hair to grow. You can use it to moisturize your hair and also apply it to lashes and brows for extra conditioning.
17.Versed Skin Soak Rich Moisture Cream is on its way to cult-favorite status. That is, if it hasn't reached it already. People love this cream, and some even say it's a very convincing dupe to La Mer. Yes, THAT La Mer! While they only share a few of the same ingredients, like algae extract, vitamin E, and glycerin, both creams have a thick consistency that's especially great for dry skin.
18.Naturium Niacinamide Serum 12% Plus Zinc 2% has become *that* product for many reviewers who report dramatic results like minimized pores, improved texture, and fewer breakouts. The serum contains niacinamide, which works to improve a variety of skin concerns without causing irritation.
19.La Roche Posay Cicaplast Baume B5 Multi-Purpose Cream has been called a holy grail by users dealing with a variety of skin goals, from eczema, to scarring, to barrier damage. It contains the anti-inflammatory moisturizing ingredient, panthenol, as well as madecassoside, which comes from the ancient medicinal plant, centella asiatica, that is known for its healing and soothing properties.
21.CND Vinylux Weekly Nail Polish Top Coat has become the ultimate product for many Target reviewers, as they report long-lasting results and no chipping even when used with lower quality polish. If you're all about the at-home mani, give this a whirl.
22.Weleda Skin Food Original Ultra-Rich Cream is the ultimate skin savior no matter what the season. It has botanical extracts made from organic chamomile, calendula, and wild pansy plus nourishing sunflower and sweet almond oils to help hydrate the driest complexions.
23.Plum Beauty Sculpting Beauty Bar elevates your jade rolling routine to the next level without having to spend $100 on similar products. Use it daily to sculpt and define your jawline. Plus, it even comes with a vibrating feature to help release tension. (P.S., have you unclenched your jaw today?)
24.Physicians Formula Murumuru Butter Bronzer boasts over 9,000 5-star reviews, and has earned its position as a key staple in many pro (and non-pro) makeup kits for easy application and a perfect sunkissed glow. It also contains murumuru butter, which hydrates and nourishes the skin. We love some secret skincare in makeup!
27.CoverGirl Exhibitionist Mascara coats the lashes in just one swipe, bringing fullness and length that's impressive enough to draw comparisons with everyone's beloved $26 Too Faced Better Than Sex Mascara. Some reviewers actually prefer this one to the high-end brands, though, so that's saying a lot!
29.Urban Skin Rx Even Tone Cleansing Bar goes above and beyond the typical cleanser. It's a 3-in-1 product that also acts as an exfoliator and a brightener, and contains key ingredients azelaic acid, kojic acid, and licorice root. Fans of the product also say that it helps with acne while preventing scarring.
30.Milani Green Goddess Makeup Melter Cleansing Balm melts away all evidence of makeup at the end of the day, no matter how hard you went on your cat-eye. While luxe balms like Clinique Take The Day Away are also out there, you can't beat the $12 price tag. Plus, this one stands out from others as it contains the antioxidant-rich and hydrating cannabis sativa seed oil.