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    31 Beauty Products From Target You’ll Be Surprised Are Under $20

    Hope you're ready to meet the rosewater face spray and curl conditioner of your dreams.

    1. ‎E.l.f. Holy Hydration! Makeup Melting Cleansing Balm is like the magic eraser of makeup removers — it makes everything completely disappear, including stubborn, water-resistant mascara or eyeliner.

    e.l.f. cleansing balm submerged in water

    2. Winky Lux Lip Sleeping Mask makes sure your lips stay pillow-soft as you lay your head on your pillow. Apply the marshmallow-scented treatment before your sleep and let the murumuru butter, hyaluronic acid and vitamin E do their work. You'll wake up with a perfectly moisturized pucker.

    open jar of winky lux lip mask

    3. Heritage Store Rosewater Facial Mist has been around for over 50 years, making fans out of everyone including Ms. Jennifer Aniston! Known as "the OG of rosewaters," this versatile spray can be used for myriad purposes, from refreshing hair to giving a dull complexion a boost.

    heritage store rosewater mist flat lay against white background

    4. Frank Body A-Beauty Coffee Scrub not only exfoliates the skin, buffing away dead skin cells, but it also brightens it while fighting acne AND reducing the appearances of scars. Talk about a powerhouse! This is all thanks to unique Aussie ingredients like kakadu plum, macadamia oil, eucalyptus, and finger lime, which is a naturally occurring AHA.

    5. ‎InstaNatural Vitamin C Cleanser for Face is an all-in-one product that cleanses the skin from the day's dirt and makeup while also fighting acne, brightening skin tone, and protecting against oxidative stress (which can result in wrinkles and other aging markers). If you don't have a bottle of this in your bathroom cabinet, what are you doing with your life?

    6. ‎NYX Professional Makeup Ultimate Eyeshadow Palette proves you don't need to drop tons of cash to get a fire eyeshadow palette that you'll use time and time again! Highly pigmented and easily blendable, you're going to want to hit pan just to have an excuse to buy another one!

    7. ‎The Lip Bar Vegan Matte Liquid Lipstick is a lipstick lover fantasy. It is pigmented, mask-proof, lasts through everything, and goes smooth without drying. Your lips will look fierce all day long.

    model holding Lip Bar lipstick between lips

    8. Undone Beauty Water Bronzer creates a healthy, natural glow due to its water-based, blendable formula. No need to stress about streaks or clogged pores with this soon-to-be fave.

    Four tubes of undone beauty water bronzer with caps off

    9. ‎BYBI Bakuchiol Booster Facial Treatment is loved by reviewers for its ability to smooth fine lines and pigmentation, improve texture, and make skin feel smooth and softer. If you're someone who hasn't been sold on the retinol trend, this plant-based retinol is a good way to try it out since it's less harsh than typical ones.

    bottle of BYBi bakucchiol booster opened on flat background

    10. ‎Odele Curl Defining Conditioner will make sure that your curls stay hydrated, bouncy, and free from frizz and drama! If you prefer your haircare to be as "clean" as possible, you'll love this plant-based conditioner that gives you good hair without sulfates, parabens, and phthalates.

    bottle of Odele conditioner

    11. ‎Cocokind Vitamin C Serum with Sea Grape Caviar increases hydration levels in the skin, so if you're someone with a dry complexion, add this to your cart immediately! You'll find your skin to be glowier and protected by the vitamin C.

    12. Mented Cosmetics Semi-Matte Lipstick celebrates inclusivity with a variety of shade offerings. Reviewers love how well these nude lipsticks work for a variety of skin tones while also having a gentle formula that's both vegan and cruelty-free.

    mented lipstick next to eyeshadow palette

    13. Winky Lux Peeper Perfect Under Eye Concealer hides under-eye circles in a natural way, meaning that it will provide full coverage without making you look like a mannequin. A combination of grape seed extract, hyaluronic acid, olive oil, and vitamin E keeps the thin, delicate skin in the eye area hydrated and protected.

    open tube of winky lux concealer next to box

    14. Jason Wu Beauty Flora 9 Eyeshadow Palette may be the new kid on the beauty block compared to other legacy brands, but it's already proving itself to be a must-have for any makeup kit. The vegan formula is easy to work with and the shades are versatile for any day-to-night look.

    jason wu eyshadow palette laying next to flower petals

    15. Heritage Store Ancient Healing Clay will be your new go-to when your skin needs some deep cleaning. It uses bentonite clay to get gunk out of your pores and improve uneven texture.

    heritage store healing clay next to a smear of the clay

    16. Sky Organics Organic Castor Oil is a modern, organic version of an old remedy people swear by when they're trying to get their hair to grow. You can use it to moisturize your hair and also apply it to lashes and brows for extra conditioning.

    model hand holding sky organics castor oil

    17. Versed Skin Soak Rich Moisture Cream is on its way to cult-favorite status. That is, if it hasn't reached it already. People love this cream, and some even say it's a very convincing dupe to La Mer. Yes, THAT La Mer! While they only share a few of the same ingredients, like algae extract, vitamin E, and glycerin, both creams have a thick consistency that's especially great for dry skin.

    jar of versed skin soak against peach background

    18. Naturium Niacinamide Serum 12% Plus Zinc 2% has become *that* product for many reviewers who report dramatic results like minimized pores, improved texture, and fewer breakouts. The serum contains niacinamide, which works to improve a variety of skin concerns without causing irritation.

    model hand holding Naturium Niacinamide Serum

    19. La Roche Posay Cicaplast Baume B5 Multi-Purpose Cream has been called a holy grail by users dealing with a variety of skin goals, from eczema, to scarring, to barrier damage. It contains the anti-inflammatory moisturizing ingredient, panthenol, as well as madecassoside, which comes from the ancient medicinal plant, centella asiatica, that is known for its healing and soothing properties.

    tube of la-roche posay cicablast against water

    20. Carol's Daughter Goddess Strength Scalp Oil and Hair Oil Deep Treatment contains nourishing ingredients like black seed and castor that envelops the hair with enough moisture to both protect it against damage, and even bring overly processed hair back to life.

    carol's daughter goddess strength shampoo on counter

    21. CND Vinylux Weekly Nail Polish Top Coat has become the ultimate product for many Target reviewers, as they report long-lasting results and no chipping even when used with lower quality polish. If you're all about the at-home mani, give this a whirl.

    model hand holding cnd vinylux top coat and green polish

    22. Weleda Skin Food Original Ultra-Rich Cream is the ultimate skin savior no matter what the season. It has botanical extracts made from organic chamomile, calendula, and wild pansy plus nourishing sunflower and sweet almond oils to help hydrate the driest complexions.

    hand squeezing out drop of weleda skin cream

    23. Plum Beauty Sculpting Beauty Bar elevates your jade rolling routine to the next level without having to spend $100 on similar products. Use it daily to sculpt and define your jawline. Plus, it even comes with a vibrating feature to help release tension. (P.S., have you unclenched your jaw today?)

    24. Physicians Formula Murumuru Butter Bronzer boasts over 9,000 5-star reviews, and has earned its position as a key staple in many pro (and non-pro) makeup kits for easy application and a perfect sunkissed glow. It also contains murumuru butter, which hydrates and nourishes the skin. We love some secret skincare in makeup!

    physicians formula butter bronzer next to seashells

    25. L'Oreal Paris Infallible 24HR Fresh Wear Foundation with SPF 25 serves face, literally. It is a full-coverage foundation that provides a smooth finish without feeling heavy and protects the skin from UV rays at the same time.

    multiple bottles of l'oreal infallible foundation near each other

    26. Knight & Wilson PurePlex Revolutionary Hair Repair System is a godsend for anyone dealing with damaged hair due to overprocessing. A great dupe for Olaplex, this rebuilds the hair's chemical structure while protecting it from future harm.

    Pureplex hair repair system products laying down

    27. CoverGirl Exhibitionist Mascara coats the lashes in just one swipe, bringing fullness and length that's impressive enough to draw comparisons with everyone's beloved $26 Too Faced Better Than Sex Mascara. Some reviewers actually prefer this one to the high-end brands, though, so that's saying a lot!

    tubes of covergirl exhibition mascara next to each other

    28. Love Beauty and Planet Murumuru Butter and Rose Shampoo features nourishing murumuru butter as its star ingredient, which helps keep color-treated hair from fading, but is actually great for all hair types.

    29. Urban Skin Rx Even Tone Cleansing Bar goes above and beyond the typical cleanser. It's a 3-in-1 product that also acts as an exfoliator and a brightener, and contains key ingredients azelaic acid, kojic acid, and licorice root. Fans of the product also say that it helps with acne while preventing scarring.

    jar of urban ksni rx even tone next to jewelry

    30. Milani Green Goddess Makeup Melter Cleansing Balm melts away all evidence of makeup at the end of the day, no matter how hard you went on your cat-eye. While luxe balms like Clinique Take The Day Away are also out there, you can't beat the $12 price tag. Plus, this one stands out from others as it contains the antioxidant-rich and hydrating cannabis sativa seed oil.

    jar of milani green goddess against leaves

    31. L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream are dark circles' worst nightmare. This eye cream contains retinol and centella asiatica to reduce the appearance of wrinkles and fine lines, and help fight inflammation.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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