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    31 Beauty Products From Target You’ll Be Surprised Are Under $20

    Hope you're ready to meet the rosewater face spray and curl conditioner of your dreams.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. ‎E.l.f. Holy Hydration! Makeup Melting Cleansing Balm is like the magic eraser of makeup removers — it makes everything completely disappear, including stubborn, water-resistant mascara or eyeliner.

    e.l.f. cleansing balm submerged in water

    Promising review: "This is seriously the BEST first step in a double cleansing routine. I use this nightly to remove my makeup and it takes everything off including waterproof makeup SO effortlessly. This product was out of stock for a while so when it came back in stock I bought SEVERAL because I NEVER want to be without it. Such a great price. I will be a repeat customer." —Delanie

    Price: $10

    2. Winky Lux Lip Sleeping Mask makes sure your lips stay pillow-soft as you lay your head on your pillow. Apply the marshmallow-scented treatment before your sleep and let the murumuru butter, hyaluronic acid and vitamin E do their work. You'll wake up with a perfectly moisturized pucker.

    open jar of winky lux lip mask

    Promising review: "LOVE this lip mask. I have extremely dry lips and I’m always searching for new moisturizing products. Stumbled on this during a Target run. Love the sweet vanilla scent. Goes on so smooth and leaves my lips moisturized for hours. I use this during the day as well as during the night and think it’s a great balm for anytime of the day because it’s not too thick. I personally think this is much better than the Laneige lip masks. Definitely purchasing this again." —Rachel

    Price: $18

    3. Heritage Store Rosewater Facial Mist has been around for over 50 years, making fans out of everyone including Ms. Jennifer Aniston! Known as "the OG of rosewaters," this versatile spray can be used for myriad purposes, from refreshing hair to giving a dull complexion a boost.

    heritage store rosewater mist flat lay against white background

    Promising review: "Just purchased this a few days ago, and have loved it so far! Using it to refresh curly hair, as a facial mist when seasonal allergies are making me itchy all over, and as a makeup setting spray. Lovely scent that is fresh, but not overwhelming!" —NV Target Lover 

    Price: $10.29

    4. Frank Body A-Beauty Coffee Scrub not only exfoliates the skin, buffing away dead skin cells, but it also brightens it while fighting acne AND reducing the appearances of scars. Talk about a powerhouse! This is all thanks to unique Aussie ingredients like kakadu plum, macadamia oil, eucalyptus, and finger lime, which is a naturally occurring AHA.


    Promising review: "This body scrub is fantastic! My skin feels soft and hydrated after using the treatment; I don't feel the need to reach for my moisturizer once I get out of the shower. I have extremely sensitive skin, and this product did not break me out unlike other scrubs on the market. I will most definitely be repurchasing and telling all my girlfriends about this scrub." —MKBlaylock

    Price: $18.99

    5. ‎InstaNatural Vitamin C Cleanser for Face is an all-in-one product that cleanses the skin from the day's dirt and makeup while also fighting acne, brightening skin tone, and protecting against oxidative stress (which can result in wrinkles and other aging markers). If you don't have a bottle of this in your bathroom cabinet, what are you doing with your life?


    Promising review: "I've been using this skincare brand for over a year and I am thrilled its offered online with Target now! This vitamin C cleanser makes my face feel clean, leaves no weird residue, and helps with skin tone." —kochano1

    Price: $19.99

    6. ‎NYX Professional Makeup Ultimate Eyeshadow Palette proves you don't need to drop tons of cash to get a fire eyeshadow palette that you'll use time and time again! Highly pigmented and easily blendable, you're going to want to hit pan just to have an excuse to buy another one!


    Promising review: "I love NYX eyeshadow. It's just as good as some very expensive brands. I have been using NYX for years and love all the colors. It stays on really well and you do not need a lot on your brush for the color to appear. Stays all day and night. Washes off really easy. High quality at a very fair price." —Raquelle

    Price: $17.99 (available in eight colors)

    7. ‎The Lip Bar Vegan Matte Liquid Lipstick is a lipstick lover fantasy. It is pigmented, mask-proof, lasts through everything, and goes smooth without drying. Your lips will look fierce all day long.

    model holding Lip Bar lipstick between lips

    Promising review: "Truly love The Lip Bar Matte Liquid Lipsticks. It' so soft when applying, it feels like you're putting clouds on your lips, a little goes a long way and it lasts all day. Through mask-wearing and through meals. I just wish they sold more colors at my store." —DawnT

    Price: $12.99

    8. Undone Beauty Water Bronzer creates a healthy, natural glow due to its water-based, blendable formula. No need to stress about streaks or clogged pores with this soon-to-be fave.

    Four tubes of undone beauty water bronzer with caps off

    Promising review: "It looks dark in the tube but when you put it on it gives the most natural glowy tan to the skin. I love how natural it looks and blends seamlessly. It also feels cooling to the skin when applied. I'm fair with an olive/yellow undertone and picked up baked. It's the perfect shade for me; the package said baked is for cool to yellow undertones." —Jillian

    Price: $10 (available in four shades)

    9. ‎BYBI Bakuchiol Booster Facial Treatment is loved by reviewers for its ability to smooth fine lines and pigmentation, improve texture, and make skin feel smooth and softer. If you're someone who hasn't been sold on the retinol trend, this plant-based retinol is a good way to try it out since it's less harsh than typical ones.

    bottle of BYBi bakucchiol booster opened on flat background

    Promising review: "I’ve been using this serum for three weeks now, and it has cleared up my acne and is starting to visibly fade my acne scars that I’ve had for about a year. It has also helped to minimize the appearance of the fine wrinkles I have around my eyes and on my forehead. I will definitely be buying another bottle when I run out of this one! A little goes a long way!" —Regan H

    Price: $9.99

    10. ‎Odele Curl Defining Conditioner will make sure that your curls stay hydrated, bouncy, and free from frizz and drama! If you prefer your haircare to be as "clean" as possible, you'll love this plant-based conditioner that gives you good hair without sulfates, parabens, and phthalates.

    bottle of Odele conditioner

    Promising review: "Really helps to define my curls and they ended up looking more neat and definitely less frizz which has always been my issue. I really believe it’s due to the clean ingredients and all the parabens and sulfates being left out. It helped to lock in moisture without being heavy or leaving behind any residue. My curls looked so perfect they looked fake! Love the 100% natural fragrance too. It’s a win-win!" —Jl2021

    Price: $11.99

    11. ‎Cocokind Vitamin C Serum with Sea Grape Caviar increases hydration levels in the skin, so if you're someone with a dry complexion, add this to your cart immediately! You'll find your skin to be glowier and protected by the vitamin C.


    Promising review: "I have been using it for about a month in my morning skincare routine and have seen my skin brightening and appearing more hydrated. I have sensitive skin but I did not have any issues with redness or breakouts." —morgan

    Price: $17.99

    12. Mented Cosmetics Semi-Matte Lipstick celebrates inclusivity with a variety of shade offerings. Reviewers love how well these nude lipsticks work for a variety of skin tones while also having a gentle formula that's both vegan and cruelty-free.

    mented lipstick next to eyeshadow palette

    Promising review: "My lips are always sensitive to products (even the most expensive lipsticks) but this one doesn't irritate them. I didn’t even realize I was wearing the wrong color until I found this one! The perfect natural color for my biracial skin tone! Love the company the founders." —CourtneyW

    Price: $17.79 (available in nine shades)

    13. Winky Lux Peeper Perfect Under Eye Concealer hides under-eye circles in a natural way, meaning that it will provide full coverage without making you look like a mannequin. A combination of grape seed extract, hyaluronic acid, olive oil, and vitamin E keeps the thin, delicate skin in the eye area hydrated and protected.

    open tube of winky lux concealer next to box

    Promising review: "It's sheer, but provides enough coverage to dim very dark circles. It doesn't make you look perfect, just like you actually got enough sleep for once lol. Never creases and has a great texture when applying. Goes really well with the Winky Lux Tinted Moisturizer." —Eileen H.

    Price: $16 (available in eight shades)

    14. Jason Wu Beauty Flora 9 Eyeshadow Palette may be the new kid on the beauty block compared to other legacy brands, but it's already proving itself to be a must-have for any makeup kit. The vegan formula is easy to work with and the shades are versatile for any day-to-night look.

    jason wu eyshadow palette laying next to flower petals

    Promising review: "I saw this recommended by Hung Vanngo in his "Bombshell Makeup Look" YouTube video. I really liked how it look on the model and decided to try. I love it! The eyeshadow is very pigmented, applies easily and the Matte Agave color palette is fantastic!" —LLKNLA

    Price: $18.49 (available in three options)

    15. Heritage Store Ancient Healing Clay will be your new go-to when your skin needs some deep cleaning. It uses bentonite clay to get gunk out of your pores and improve uneven texture.

    heritage store healing clay next to a smear of the clay

    Promising review: "I am a huge fan of face masks so I was very excited to try this one out. I have used it about four times so far and it has made my skin feel so much softer and look better also. My pores look smaller and the mask has helped clean out all the impurities in them. It's also great because its vegan and cruelty- free!" —olb23

    Price: $9.99

    16. Sky Organics Organic Castor Oil is a modern, organic version of an old remedy people swear by when they're trying to get their hair to grow. You can use it to moisturize your hair and also apply it to lashes and brows for extra conditioning.

    model hand holding sky organics castor oil

    Promising review: "When a friend of mine noticed that my hair was thinning she suggested that I massage my scalp with castor oil at least an hour before I shampoo my hair. So I followed her advice and I could feel that the volume of my hair improved. Also my hair feels healthier, because of that I will continue using it." —Levita

    Price: $17.99

    17. Versed Skin Soak Rich Moisture Cream is on its way to cult-favorite status. That is, if it hasn't reached it already. People love this cream, and some even say it's a very convincing dupe to La Mer. Yes, THAT La Mer! While they only share a few of the same ingredients, like algae extract, vitamin E, and glycerin, both creams have a thick consistency that's especially great for dry skin.

    jar of versed skin soak against peach background

    Promising review: "My new favorite night cream! Like it more than much more expensive creams that I have tried. I tend to have really dry skin and this is so moisturizing without leaving my face feeling greasy. Highly recommend!" —Kge110

    Price: $17.99

    18. Naturium Niacinamide Serum 12% Plus Zinc 2% has become *that* product for many reviewers who report dramatic results like minimized pores, improved texture, and fewer breakouts. The serum contains niacinamide, which works to improve a variety of skin concerns without causing irritation.

    model hand holding Naturium Niacinamide Serum

    Promising review: "Ummmmm I’m pretty sure this stuff is magic??? I’ve been using for a few weeks now and my pores look smaller and my bumps are flatter/gone. Zero fragrance, feels good going on, good ingredients. A new product I now can’t live without. Definitely worth the price and I will be repurchasing!" —LindsR

    Price: $16

    19. La Roche Posay Cicaplast Baume B5 Multi-Purpose Cream has been called a holy grail by users dealing with a variety of skin goals, from eczema, to scarring, to barrier damage. It contains the anti-inflammatory moisturizing ingredient, panthenol, as well as madecassoside, which comes from the ancient medicinal plant, centella asiatica, that is known for its healing and soothing properties.

    tube of la-roche posay cicablast against water

    Promising review: "I've tried some luxury cica creams and I honestly prefer this one. It's been great for keeping my skin hydrated and calm post Retin-A application. There is no scent and it absorbs quickly. I usually put a night cream over it, but if your skin is less dry it could probably be enough as a standalone moisturizer." —ngc

    Price: $17.69

    20. Carol's Daughter Goddess Strength Scalp Oil and Hair Oil Deep Treatment contains nourishing ingredients like black seed and castor that envelops the hair with enough moisture to both protect it against damage, and even bring overly processed hair back to life.

    carol's daughter goddess strength shampoo on counter

    Promising review: "This product is definitely 100% effective and it has already in ONE use helped my hair. I recently just got heavy highlights in my hair and my hair felt like hay and completely dead. I was freaking out, but I tried this and applied it all over my scalp and braided my hair, and two hours later my hair is already coming back to life!! (And for people wanting more directions as to how to apply it I personally poured some on my fingertips and massaged it into my scalp and then braided my hair). 10/10 recommend!" —Car

    Price: $11.99

    21. CND Vinylux Weekly Nail Polish Top Coat has become the ultimate product for many Target reviewers, as they report long-lasting results and no chipping even when used with lower quality polish. If you're all about the at-home mani, give this a whirl.

    model hand holding cnd vinylux top coat and green polish

    Promising review: "This is my favorite top coat that I've ever used! I just bought two more to have on hand. I use whatever color/brand nail polish I want and then finish with this. Even if it's a cheap nail polish color I am using, it lasts so much longer with this top's all about the top coat finish!" —will2158

    Price: $10.59

    22. Weleda Skin Food Original Ultra-Rich Cream is the ultimate skin savior no matter what the season. It has botanical extracts made from organic chamomile, calendula, and wild pansy plus nourishing sunflower and sweet almond oils to help hydrate the driest complexions.

    hand squeezing out drop of weleda skin cream

    Promising review: "One of my absolute favorite creams. I keep it in my bag for daily use. I have also used it as sunburn relief. It is super thick, but absorbs well. Worth every penny." —GardenGal

    Price: $18.99

    23. Plum Beauty Sculpting Beauty Bar elevates your jade rolling routine to the next level without having to spend $100 on similar products. Use it daily to sculpt and define your jawline. Plus, it even comes with a vibrating feature to help release tension. (P.S., have you unclenched your jaw today?)


    Promising review: "This product has done wonders for my skin! I use it every night, and it's really helped my skin absorb my skin care products better! It also feels nice with the vibrating feature." —Lily

    Price: $17.69

    24. Physicians Formula Murumuru Butter Bronzer boasts over 9,000 5-star reviews, and has earned its position as a key staple in many pro (and non-pro) makeup kits for easy application and a perfect sunkissed glow. It also contains murumuru butter, which hydrates and nourishes the skin. We love some secret skincare in makeup!

    physicians formula butter bronzer next to seashells

    Promising review: "This is a go-to drugstore bronzer for me and I’ve been a working makeup artist for MAC for five and a half years. It goes on smoothly and smells amazing. The color range is awesome too. 10/10." —Michellemarie

    Price: $12.49 (available in six shades)

    25. L'Oreal Paris Infallible 24HR Fresh Wear Foundation with SPF 25 serves face, literally. It is a full-coverage foundation that provides a smooth finish without feeling heavy and protects the skin from UV rays at the same time.

    multiple bottles of l'oreal infallible foundation near each other

    Promising review: "I absolutely love this foundation and have tried many higher end ones. I decided that I wanted more bang for my buck and hated spending $40+ on foundation that was subpar. After reading many reviews I decided to give this a try and wasn’t disappointed! This is my go-to foundation now. It has amazing (buildable) coverage, a nice natural finish and lasts all day. It feels amazing on the skin and I have combo-dry skin. The color range is also pretty impressive and the match was perfect for me! With a nice setting powder, this looks flawless. No one would know it’s drugstore." —happilydee

    Price$11.99 (available in 30 shades)

    26. Knight & Wilson PurePlex Revolutionary Hair Repair System is a godsend for anyone dealing with damaged hair due to overprocessing. A great dupe for Olaplex, this rebuilds the hair's chemical structure while protecting it from future harm.

    Pureplex hair repair system products laying down

    Promising review: "THIS. SAVED. MY. HAIR. Totally worth it. I’ve used Olaplex and honestly I feel like this is better. I was able to get two complete treatments in with this box and I have shoulder-length hair that’s very, very thick. If you’re thinking about buying this, it’s a lifesaver!" —Cleyva10<br />

    Price: $19.99

    27. CoverGirl Exhibitionist Mascara coats the lashes in just one swipe, bringing fullness and length that's impressive enough to draw comparisons with everyone's beloved $26 Too Faced Better Than Sex Mascara. Some reviewers actually prefer this one to the high-end brands, though, so that's saying a lot!

    tubes of covergirl exhibition mascara next to each other

    Promising review: "This is professional quality and I couldn't be happier. I've spent three times more on the big name cosmetic company products that didn't come close to the quality. This goes on without clumping and looks very natural. It dries quickly so it doesn't bleed and dot my face while drying. Love it!" —JPM Nashville

    Price: $10.99 (available in three shades)

    28. Love Beauty and Planet Murumuru Butter and Rose Shampoo features nourishing murumuru butter as its star ingredient, which helps keep color-treated hair from fading, but is actually great for all hair types.


    Promising review: "I have thin and straight hair, and this shampoo doesn't weigh my hair down. I have color-treated hair, and it isn't fading it quickly. So glad I tried this shampoo, the value and quality is amazing and I'll stick to this collection." —Jennifer

    Price: $11.79

    29. Urban Skin Rx Even Tone Cleansing Bar goes above and beyond the typical cleanser. It's a 3-in-1 product that also acts as an exfoliator and a brightener, and contains key ingredients azelaic acid, kojic acid, and licorice root. Fans of the product also say that it helps with acne while preventing scarring.

    jar of urban ksni rx even tone next to jewelry

    Promising review: "I’ve been using the product for a week. I have discoloration and dark patches left from chemical peels and adult acne. I have gotten my acne under control but the discoloration and dull spots are still a problem. Nine out of 10 cleansers will cause me to develop cystic acne from day one. First and foremost this cleanser did not cause a breakout and my skin even looks clearer. The dull patches and discoloration are getting lighter. I use this with the Urban Rx Complexion Protection moisturizer and it’s very lightweight and leaves my skin matte with no oiliness. Give it a try." —Tasha

    Price: $14.99

    30. Milani Green Goddess Makeup Melter Cleansing Balm melts away all evidence of makeup at the end of the day, no matter how hard you went on your cat-eye. While luxe balms like Clinique Take The Day Away are also out there, you can't beat the $12 price tag. Plus, this one stands out from others as it contains the antioxidant-rich and hydrating cannabis sativa seed oil.

    jar of milani green goddess against leaves

    Promising review: "I have been trying to find a really good fragrance-free cleansing balm and this is it. It does have a light scent, but it’s natural. It hasn’t caused me to break out and really cleanses and moisturizes my skin. It even gets most of my eye and brow makeup off! Using this balm is the first step I take as I double-cleanse and use a water-based face wash after this, but I am beyond happy with my purchase and will be repurchasing for sure when mine is done. It is also more affordable than other cleansing balms." —Ash

    Price: $11.99

    31. L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream are dark circles' worst nightmare. This eye cream contains retinol and centella asiatica to reduce the appearance of wrinkles and fine lines, and help fight inflammation.


    Promising review: "I literally have put this on twice (at night the first day, and then in the morning) and I see a SIGNIFICANT amount of improvement in both my fine lines, and including that deep wrinkle some of us get right under our eyes. The pigmentation of my skin improved, no more bags, just amazing all around. Will definitely keep using this product with my skincare routine!" —Elli

    Price: $13.29

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    The reviews for this post have been edited for length and clarity.

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