Jeremy Corbyn memes have been spreading across social media since the last Labour leadership contest a year ago, and are still just as popular.
You know the sort of thing – a load of badly formatted text, some facts lacking citations, and a big shareable picture. It's probably all over your Facebook.
Corbyn's opponents within Labour, however, have always been terrible at fighting back with memes.
Nobody's sure if that's because they think it's beneath them, or just that they just don't quite understand how the internet works.
Either way, Labour centrists have been terrible at campaigning online and embracing meme culture.
Now that there's a new leadership contest under way, Corbyn's supporters are creating more memes than ever, but few people are fighting for Owen Smith on social media.
Then some people noticed this...
And that is how Owen Smith memes were born.
Let's be honest, a few weeks ago none of us expected Owen Smith to be turned into a meme. Especially not Owen Smith.
But that's where we are now – this is what has started appearing on Facebook: